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Slow Site Speed Can Badly Affect Ecommerce

Karthik Reddy578 27-Nov-2018

E-commerce is hypercompetitive, and it’s not easy to win the attention of online shoppers.

You need a site with an amazing and user-friendly layout and great content. And if you are targeting a global audience, your site should be accurately and seamlessly translated into multiple languages and have a widespread appeal.

Of course, you’re aware of all this. That’s why you’ve ensured that your site has all these qualities.

But then why are your sales figures going down instead of up?

Are you doing something seriously wrong? If so, what it can be, and more importantly, how you can fix it?

In this post, we’ll look at one factor affects your e-commerce site’s appeal more than anything else, as well as how you can address it.

How much time does your site take to load?

Many online marketers don’t pay much attention to the page load times, thinking a delay of a few seconds will not make much of a difference.

However, that’s not so. While site speed may not look to be a big deal to you, online shoppers think otherwise. For them every second is important, and if your site is slow, they will have no qualms whatsoever in taking their business elsewhere.

Surprised?

Here are a couple of facts brought to us by hostingribuanl.com that prove how important site speed is for online shoppers once and for all.

  • Slow page load time is the main reason why 51% of Online Shoppers in the U.S. drop a purchase
  • 64% of online buyers who’re not happy with their site experience will shop elsewhere next time

So, the writing is on the wall. Get your site speed up or lose customers thick and fast.

How to improve site speed

There are many things that can affect site speed.

The most common culprits are bloated images and code. Both can have an adverse effect on site speed. Another thing to consider is the speed of your web hosting providers as some hosting companies simply have better servers than others.

Consider hiring a talented web developer who will audit your site and recommend further changes, if necessary.

Site speed is extremely important for your business, as this following infographic shows. So, don’t hesitate to make this investment, because it’s certainly worth it.


Updated 28-Nov-2018

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