Starting a company can be a tedious full-time job where between managing your finances and establishing a workflow system, your marketing plans may have been put in the backburner. Given the equal importance of marketing in promoting a product or service, even the busiest entrepreneur has to set aside time for it.

The advantage that you have today is that marketing has developed at such a rapid pace in the same way that technology has. Convenience and accessibility are at an all-time high hence you should rest assured that there’s a marketing strategy you can adopt no matter how busy you are! Below are four quick marketing tips that can easily be implemented by the hard-working entrepreneur.

Optimize Digital Marketing Platforms

Properly investing in digital marketing can be a big boon for your company when considering the amount of money you can save compared to traditional marketing. This cost-effective marketing platform takes away the conventional hassles such as finding a decent printing company and revisions post-printing.

The best part of investing in digital marketing is the ability to target local and international consumers; if done right, your marketing campaign can skyrocket your brand to the international market. Although digital marketing channels are aplenty and highly-convenient, you don’t have to use each one of it. You can do the research and decide which marketing channel aligns to your strategy the most.

Be a Strategic Marketer

Whether you’re opting for traditional or digital marketing (or both), the most important action to take is be strategic. Marketing can be costly thus the key is to roll out campaigns that can yield results.

Despite being short on time, the busy entrepreneur must consider other tactical plans when using marketing tools such as Google Adwords or ad placements. If you decide to use Google Adwords then you should focus on technical details such as ensuring each Google Adword links to a landing page. The same works for ad placements where it’s not about online advertisements; it will require you to do the research and choose a website that targets the audience you’re looking to attract.

The hard truth is that marketing with no clear strategy can easily become money wasted and that’s something any entrepreneur would want to avoid.

Advertise through Social Media Stars

In an era where the higher number of likes, impressions, and followers are deemed to be marketing success stories, you can turn to prominent social media stars to do the marketing for you. In fact, you don’t need a big budget to pay real-life celebrities to advertise your products because non-celebrities use the same tactics.

You want to make sure that the person you’re planning on hiring to market your product has strong audience engagements as well as a significant social media following that aligns to your intended audience. Regardless of hiring a prominent social media figure, you must remain strategic in your marketing plan(s).

Host an Event

Event marketing is a great way for you to market your products while simultaneously getting to know your customers. Today’s consumers are less influenced by sales pitches when considering their purchase, therefore, event hosting is a great opportunity for you to build relationships with prospective buyers.

The busiest entrepreneurs can also choose to host events outside of their local cities in order to widen the company’s market reach. The best part is you can hire a destination management company to plan and arrange the event for you! We’re certain it would be difficult for a busy entrepreneur to say ‘no’ to an out-of-town event marketing campaign that excludes the complexity of events management.