It is always challenging when it comes to resign a website as it can be risky and requires a lot of dedicated effort too. There is no second thought that you would love to redesign your website but you should always keep in mind that an old yet functional website is much better than new and shiny ones which do not pay you well. Before planning to redesign your commercial WordPress theme, you must clearly know the goal behind your idea.
Why do you need a website redesign?
By the name “website redesign” it does not only means to change the interface but it may require changing the functionality as well. The main reasons so as why you should prefer redesigning are:
1. Pitching more sale and optimized usability
It may happen that your website has not been updated since ages and you are losing out on your customers just because of the outdated usability. To overcome all this, website redesign would be a blessing.
2. Change of business model
It may happen that you have scaled your business to newer heights but your website is still reflecting the older updates, so now you need to redesign it in terms of products and services as per your structural changes in business.
3. Branding
It may happen that you may have certain bad reviews regarding the usage of the website. You need to fix them as soon as possible. The more User Experience you offer, better are the conversions.
Setting Benchmarks
Before attaining success, you should know how to define that. You have to set some measurable objectives and try to get them as accurate as possible. Having an analytics plugin installed in your website will help you answer this. Also, try to perform a competitive usability evaluation which will help you to know their strong and weak points.
Match User Intent to Business Goals
For a good website redesign, your website needs to be user-centric and user friendly. Another thing is that it should be able to meet your important business goals. You need to take both these factors along in order to gain success.
Mind the Content
Content is the king and queen of the website and is indeed a powerful marketing tool. Make sure that whatever user design you are planning should go along with the content. The website is flooded with content but things are going repetitive every time, so you need to beautifully strike a balance between the content and the design so that it looks unique and innovative.
Decide on Mobile-First or Desktop-First Strategy
As per the latest trends, mobile traffic will soon overtake the desktop traffic. All thanks to the Smartphones! So study your audience and traffic most the most. This will help you design a website which should follow a desktop-first strategy or mobile-first strategy.
Make an Impression with Your Homepage
We all know that “First impression is the last impression”. So, as per the saying your Homepage will tell everything about your website. You have to impress your users with eye catching visuals and catchy content.
Final Thoughts
Redesigning commercial WordPress theme is definitely a tricky and challenging work and if you plan to roll back to any old design, this is definitely not a done thing. First of all you should set the benchmarks for the project and then adopt a data driven approach for making key decisions related to website redesigning. With proper planning and triggering with scalability options, you website will stand a chance to outpar your competitors.
Leave Comment