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3 Effective Web Design Strategies to Boost Conversion Rates

3 Effective Web Design Strategies to Boost Conversion Rates

Vivian Lianne Roe554 14-Oct-2019

1. Information ought to be placed where users expect to find it.

When seen for the first time, a website should often have the ability to provide the information needed by prospective and present visitors

Contact information and other vital information ought to be placed in the most noticeable portion of the website - such as the top right corner of the header, that's the location where users expect to see them. Additionally, it's also smart to further highlight such information by incorporating contact details in the footer together with an online map to the location of the site's physical store. Additionally, the CTA buttons, navigation menu and forms should be placed in a clearly visible area of the website - such as under the header and in the middle.

The site's user experience should be like the exceptional service delivered with a fine dining restaurant, where everything is provided on a silver platter. Online users like to find the information they need fast and effortless. So, all crucial information ought to be placed where visitors expect to find tit.

2. The call-to-action (CTA) buttons should be highlighted.

A website needs CTA buttons to maximize conversion rates. Even if people are well-informed, they nevertheless have to be invited to go where you need them to. So, there should be a CTA button on each web page. It's very important to the CTA to align with business plan goals for all those reasons, like to direct them to the contact page, merchandise and services page, or sign-up forms.

A CTA button will be effective if it's designed in a way it isn't hard to view and click. Viewers won't fail to see it if its colour is contrasting to the background. There's no right or wrong colour, but the trick is to pick a button color that stands out from the rest of the website's color palette. Another thought to consider is to encircle the CTA button with white space to emphasize it even more.

3. A well-designed website is straightforward and easy to navigate.

In years past it was the norm to fill websites with all of the information which may be contained, hoping that people will find everything they need to know. However, the tendency of web design has changed, and is now taking a minimalistic approach, using a design that's simple and clean, while information remains clear and direct.

Key features that enables a well-designed website to convert successfully are cleanliness and simplicity. When viewed for the first time, a fresh website shows credibility and professionalism. All these are critical to establish confidence and branding. A very simple web design may also convey the simplicity of navigation and provide great user experience. A website should be easy to navigate in order for people to instantly get the information they want.

It's very important to employ visual hierarchy when incorporating design elements to a website. The main elements should be organized in areas where users can easily find them. Using a great deal of white space is also a fantastic consideration. Moreover, flashy design elements and movement effects have to be kept at a minimum, because an excessive amount of design components could distract users and slow down a website's loading time. Web hosting is one of conversion rate's factor as well. Visit this link to learn more. s3.amazonaws.com/hostgator-1-cent/index.html


I am Vivian, a teacher and a student at the same time. I like reading topics about technology, website and designs. I also write articles to contribute to students and community when it comes to web designing.

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