With more than four billion internet users worldwide, it would be a fatal mistake for your business to come up with a marketing strategy devoid of a digital marketing campaign. When you further consider the fact that there are more than 3.4 billion social media users, a well thought out digital marketing strategy can help your business reach out to a very large audience. It will not only help you get more traffic but will also convert those leads into loyal customers. Whether you are a new business or an established one, the following tips will help you make the most of your digital marketing strategies.
Understand Your Target Audience
A digital marketing consultant in London or from anywhere else in the world will advise that it is important to understand your target audience before you create your digital marketing strategy. In order for a digital marketing strategy to work, it has to cater to a specific audience. Many new businesses make the mistake of throwing the net wide in the hope that they will catch the attention of their audience. So if you want to save your money and time, first find out:
• Who your audience is.
• Which social media sites do they prefer?
• What are their interests?
• What are their buying habits?
• The brand, marketing strategies, and messaging of your competitors.
• The demographic and psychographic of your audience. This includes understanding the family life, income, education level, career, and personality traits of your audience.
Once you know your audience, you will be able to craft digital marketing strategies that specifically target them. Let us take for instance that your research on your target audience has shown you that your audience prefers Facebook and Twitter over Pinterest or Instagram. With the help of this information, you will be placing your ads on Facebook and Twitter and avoid wasting money and time on Instagram and Pinterest.
Your Digital Marketing Strategies Should Match Your Customer’s Journey
There should be a match between your ad and the stage of your buyer’s journey. Let us clarify this further. Your potential customer is looking for information about a product or service that you are selling. At this stage, he/she is interested in getting informed about the product or service. The customer has not made up his/her mind about buying the product or service. If you target this customer with a sales ad, there is a high chance you will lose this customer. However, a blog post providing the information that the customer is looking for will greatly improve the chance of convincing the customer to buy the product or service. In other words, customers who are looking for information should be provided with informational content and those who are ready to buy should be targeted with sales ad. This strategy will help you convert the leads into customers.
The Creative Elements Have to Be Relevant and Consistent
When you are creating ads for social media, you have to incorporate the logo, visuals, fonts, and color scheme in such a way that your ads stand out from the competition. The ads should catch the attention of your audience and convince them to visit your site. Create multiple ads so that your audience is not seeing the same ad every time they visit their favorite social media site. While creating multiple ads, make sure that they are consistent with your message and brand. Even when you are creating ads for different platforms, you have to make sure that you are delivering the same message. A marketing campaign that is integrated across all marketing channels will give you better results than an unintegrated marketing campaign.
Constantly Monitor Your Digital Marketing Strategies
Your digital marketing strategies have to be constantly monitored and revamped to keep them relevant and effective. Many businesses make the mistake of implementing a digital marketing strategy and then simply wait for the results. Whether you are consulting a digital marketing consultant in London or New York, he/she will tell you that the marketing strategies have to be constantly monitored to see what is working and what is not. If a digital marketing campaign is not delivering the results, you need to find out why. Is the message not specific to the audience? Or is there a problem with the landing page? Did the ad or content not match with the expectation of the audience? Were the wrong keywords used in the ad or content? Were the ads on the wrong social media platform? When you constantly monitor your digital marketing strategies, you will know right away when something is not working and fix it in time. Another important reason to keep a constant watch on your marketing strategies is the constant change in the preferences of your audience. Today the majority of your audience is using Facebook, but tomorrow they might shift to another platform. Constant monitoring will alert you to such a shift in time and help you come up with a new marketing strategy.
Incorporate Geo-fencing in Your Digital Marketing Strategy
A digital marketing strategy that incorporates a geofencing marketing campaign often delivers better results than one that does not. Geo-fencing marketing involves placing ads that target the audience of a specific location. With the help of the internet, the marketers are able to pinpoint the exact location of the users and then target that audience with specific ads. It is a very effective marketing tool because marketers are able to target the customers at the right time and with the right message. That is why it is so effective in converting leads into loyal customers. A geofencing strategy allows businesses to grab the attention of their customers before their competitors do.
The Content Should be SEO
All the content, whether it is on your landing page, website, or blogs, should be search engine optimized in order to deliver the results that you are hoping for. SEO content will be relevant to your product or service. It will be structured around the keywords that your audience will use to search for your product/service. The content will be easy to read and provide the information that the customer is looking for. The content should be fresh and unique. The content will be mobile-friendly because a vast majority of internet users use their mobile devices to search for products, services, and information.
Digital marketing strategy is crucial for every business today, and the right digital marketing strategy will help you establish and expand your customer base in no time.