It is the primary motive of every business to put their services and products in front of the potential customers. In the similar way networking is also equally important for the businesses to know and get an idea on what is trending and to stand out!

For that, attending and hosting the B2B events are absolutely essential. But such marketing events can be quite expensive. It, in fact, it takes up about 18% of the total marketing budget.

Having said that, it is also possible that you convert the expenditure incurred in hosting or taking part in B2B events into equal amount of revenues. With that said, the money, time and effort that you have invested can also turn out to be a complete disaster.

To help you take the right path, here are some of the tips and tricks by using which you can achieve the best results with B2B events. Take a look.

• Do the Research – If you really want to achieve the best results then you must brush up on your researching skills. At times, even some of the basic research on the social media channels like the LinkedIn and Twitter can assist you in garnering lots of details about the prospects!
  You should also get some information on the companies that are going. Understand what issues they are facing in the current times and how they can be solved. 
  You can also post something quirky and announce that you are attending this meeting on the stipulated day! This is a simple way to know who are attending.
  Some research on your part can save you a lot of money and time and can help you to make the most of the research!  
• Do Not Opt for Outdated Lead Capture Methods – One of the major reasons why businesses spend so much money on the events is because they are meeting with the prospects in person there. This gives you the rare opportunity to put the point across and build a more or less trusted relationship.
  If you want to boost the B2B lead generation efforts, then you have started leveraging the more time-saving methods. You should stop asking the leads to fill the lengthy forms. Instead opt for the more innovative tools that will do away with of all the lead capturing method hassles. Otherwise try to take down the details in a fun way like host some fun games or give out freebies and instead take just their contact. This way you can also follow-up with the prospects also very easily! 
• Offer Freebies – Have you ever seen anyone show their disappointment on receiving a freebie? No Right? This is simply because we all love free stuff! The attendees will love this and spread the word. 
  Even if you are not hosting the event and have just a booth in someone else’s event, you can find many to stop by your stall just for the freebie! The marketers also use this technique for customer engagement. 
  As a result, some companies design games with prizes, others give out snacks and drinks like tea and coffee. These are great to make the attendees stay and pay attention. 
• Get Empowered with the Social Media – You should post on the social media without any hesitation. Remember that you should stay active on the social media during the event.
  Irrespective of whether you are hosting the event or are just participating in it, you should just keep posting. You should also inspire the attendees to do the same. Throw offers or host competitions and make them share posts from the events as much as possible. All of us know that these trends emerge from the floors of the show.  
• Develop a Great Follow-up Strategy – If you happen to come across a lot of prospects then you may fight many other fish in the pond. You should make the follow-up email quite informative and engaging. This is one of the crucial parts without which event production or participation cannot be complete. Try to incorporate something that is valuable and useful to the leads. You can also offer a solution.
  In order to give them an added nudge you should also give them discounts, deals and other solutions to their problems that they are seeking. 

The above are some of the tricks that you should follow in order to achieve the best results at the B2B events.