Advertising for the growth of your company and the creation of awareness of the products it sells is vital in today’s world. The more a brand has been advertised or heard about, the more likely are people to buy the products and services it has to offer. For this reason, companies tend to spend excessive amounts of money in their marketing campaigns.

Most of these companies refer to traditional advertising methods like billboard advertising, TV advertisements, distribution of pamphlets and brochures. All of which have helped organizations and businesses to gain a large user-base. However, many of these established companies aren’t investing in email marketing with the same vigour.

This tends to tip the scales and not provide companies with the right number of responses. Not paying attention to their email marketing campaigns is like leaving a pile of cash out on the table. It is as if the company deliberately doesn’t want them to succeed. Let us explain to you the importance of email marketing.

Digital marketing is prevailing and has become more popular. Email marketing is a part of digital marketing, which if done correctly can take your company to greater heights. It is a type of marketing which is audience-oriented and you are required to create a list of emails you want to send emails to. It is only when a specific set of the audience receives a specific type of email, that you will get a generous response.

Now, in order to achieve this, you can sit all day and draft emails from scratch. Or, maybe even get a team of individuals to get this email drafting done for you. But in both of these cases, after a while the work will seem futile and inefficient. To guide you, I would suggest that you opt for email templates.

What are email templates, you ask? Well, they are pre-structured designs which can assist you in drafting an appealing mail. All you have to do is go online and search for email templates, or you can just check out designmodo newsletter templates. They are available in various designs and types, each variety serving a different purpose.

All you have to do is choose the email template design you wish to circulate. Add the content and format it accordingly, then just forward the mail ahead to the email ID’s present on your email marketing list.

Now let me give you a few tips on how to grow your email marketing list and get a better response for your email campaigns.

Do not write lengthy content

One drawback of emails is that many writers make the content long and boring. Instead of making it crisp, brief and informative. If you write long paragraphs and 3-line sentences, it wouldn’t get you a good response. Why so?

Well, for obvious reasons. Firstly, no one has the time to read wordy/lengthy emails. Secondly, when emails contain excessive information they may overpower the subscriber or may even act as a downfall. Thirdly, many users don’t even open lengthy mails, they just tend to ignore it. Other users might consider your emails spam and just scroll down to unsubscribe to your company’s emails.

You have to make sure the mail you have drafted has ample information but isn’t boring and has an appealing look.

Target the mobile industry

Sending emails to PCs and laptops will help you attain a decent response, but this method doesn’t cover the whole population of people your campaign wishes to target. One industry which should not be ignored when it comes to email marketing is the mobile industry, as it has quite prominent users and is vast.

Nowadays every individual is in a hurry or doesn’t have enough time for unnecessary things. Due to which individuals tend to opt for a quicker way of doing things. Even in the case of viewing emails, they would prefer to open their mobiles and go through their emails rather than viewing it on a laptop.

This seems to be a more efficient way for them. And as it is known that there are more mobile users than PC users, so not targeting the mobile industry would turn out to be harmful to the company’s growth.

Make sure your emails are compatible.

A digital marketing campaign is successful when its reach within its target audience is effective. To achieve this you have to make sure your emails are compatible with all platforms.

This includes the content within the mail should be readable and viewable by your subscribers. For which you will have to code your emails accordingly. For this to happen you need to possess the knowledge of HTML5 and CSS.

Or, you can just opt for email templates. These mail templates are coded in such a way that they are compatible with all platforms.