If you’re a business owner – regardless of whether you’re starting a new company or have been at the helm for decades – you know how important it is to ensure your brand stands out from the crowd. There are an endless number of techniques that you can use, from social media campaigns to pay-per-click ad words, and there are options to suit budgets of any size. However, there is one element that often gets overlooked: the web design itself. If you want to grow your company, we recommend investing in a professional, functional and attractive website design; and here’s why.

Your bricks and mortar storefront  

If your website is replacing a traditional bricks and mortar store front, then it’s critical that the new design welcomes your customers into your space in the same way. It should be a reflection of your branding and business, and the layout, graphics and photography used should appeal to your target audience. In short, you want to create the best first impression possible.

Creating an enjoyable user experience  

It’s important that your web design doesn’t just look the part – it should be functional too! You should focus on creating an engaging and logical user experience, allowing customers to quickly and easily find the information they are looking for or complete the checkout process with as little steps as possible.

Informative and engaging content  

The content that you write for your web design should be clear, concise and informative. Big blocks of text can turn people away and fail to capture attention spans, so consider using dot-points if there is a lot of information that needs to be covered. If you aren’t an experienced or confident writer, we recommend working with our skilled content writing team – that way you can be sure the finished product is of a high-quality.

Search Engine Optimisation or SEO  

When writing content for your web design, we also suggest investing in SEO (Search Engine Optimisation). This means the content has been written to include carefully selected keywords and phrases that can help your website stand out from the crowd and rank higher within search results. Unfortunately, if your site isn’t on the first page of the major search engines, your competitors will be.

Implementing Google AMP 

Accelerated Mobile Pages (or AMP) is a Google-ran initiative that is designed to improve browsing experiences for your customers. Now that the vast majority of us are making searches and browsing the internet online, it’s critical that you offer a mobile-friendly version of your web design. This includes fast-loading content and a compact HTML code. This doesn’t only provide an excellent experience for visitors to your site, but can improve your Google rankings too – as Google will punish businesses who don’t offer a mobile friendly version of their site.

Even if you have a vibrant social media strategy and daily e-Newsletter bursts, if potential customers visit your site and find an outdated, uninformative and soulless website, you can be sure that your leads will not be converted into purchases. By taking the time to create an attractive and engaging website that functions well from both the back and front end, you are telling your customers that you are a professional company that is worth of their business.  

If you’re ready to invest in a web design that works for you, partner with Zeemo today.