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7 Hacks for Content Marketing in 2020

7 Hacks for Content Marketing in 2020

Nicky Bella582 14-Sep-2019

In your inbound marketing arsenal, content marketing is an incredibly powerful weapon. It can be beneficial and purposeful when you need to drive traffic to your website, create awareness, establish the trust of the customers and generate leads. Similar to the other marketing tools, content marketing too is an impactful strategy to help you get better returns for your efforts.

For any website to grow, content is an integral aspect of the marketing initiative. This is because it is the content which aids the brand to tell a story which will be powerful enough to captivate the target audience. Further, content offers solutions to a pain point, drive engagement and position leadership. Now, when it comes to the options of content marketing, there is an array of options available for you. You can do content marketing via blogs, e-books, email campaigns, social media copy, white papers, SEO, and a lot more. In addition to this, there are still a thousand other ways for a brand to do content marketing. In the past decade, the different practices of content marketing have been explored and examined well. So, here we have come up with seven best hacks for content marketing in 2020.  

Create A Content Calendar

The best hack for the strategic success of content marketing is creating a content calendar. So, what is a content calendar? A content calendar is a shareable resource which is accessible to everyone in the marketing team. It is used for better content marketing and planning. Using the content calendar, you can get a visual display of how, what and where your content will be distributed all-round the year. With a carefully designed content calendar, you can come up with a consistent content follow, which will be a great plus for your marketing goals. ThanksForTheHelp, which primarily offers assignment help service has a plethora of experts available who can help you write the content for your blogs, articles, and other requirements. So, if you need, anyone to cater to your marketing needs, do reach out to them.  

Segment your audience to understand and target them well

To be able to find out the type of content that you should produce to make it viral, you need to have an in-depth understanding of your current and potential audience. Audience segmentation is a crucial part of your content marketing strategy. It helps you understand the distinct characteristics and personas of the customer, who they are, where they are located, and how should you target them. When you segment the present audience right, it paves the way for you to reach out to your target audience too.

You can begin this segmentation by analyzing the demographics of your audience, followed by age, geographical location, gender, family size, income, and other vital aspects. Sidharth, who works with TopAssignmentExperts and offers statistics homework help also helps young bloggers with their on-site content. He says that before he writes content, he tries to acquire all the insights of the reach of the website, to be able to write his content in the manner that appeals to the audience.  

Create Evergreen Content

Once the segmentation is done, you are now in a position to develop content which speaks to your audience. In order to know what your customers wish to read, you should research the prevalent competitor or industry forums, blogs and social media groups. It will give you a good idea on the type of content which your prospects are working on. Based on the prevalence of such content, you can also come up with similar content for your blog or website. However, before you put up any content on your blog or website, you must ensure that it is free from all grammar issues. To help you with this, there is a ProWritingAid tool. This tool is the life of content writers since it helps them keep a check on grammar issues. Read ProWritingAid review to explore this tool more effectively.

Diversify Your Reach

The best plausible approach to content marketing is the diversified approach. On average, almost all B2B marketers use a minimum of 13 different content marketing strategies. So, if you are producing only one type of content and promoting it on only one channel, you are majorly diminishing the impact or reach of your content. Thus, you need to employ the use of the right channels, which will help your diversified content to generate qualified and targeted leads. Facebook has always been famous for content promotion. However, these days, Instagram, Snapchat, Twitter and YouTube are equally prevalent. These platforms are your best bet to reach out to the millennials.  

Be Consistent

The best way to keep your customers engaged is by producing consistent content. Now, being consistent in your content not only means posting regularly, but it also means maintaining a consistent quality, tone and voice for your content. Lucinda, who works with EssayWriters4U, receives multiple ‘do my paper’ requests says that the best way to be consistent in the content is by maintaining a style sheet. It will be beneficial for you to curate a consistent tone and voice in your content. Having a consistent content will give you an added benefit over your competitors.  

Utilize SEO

Now, we all know the importance of SEO in our content marketing strategy. An SEO rich content can do wonders for you to drive more traffic to your website. It can further help you consistently rank higher and bring in a better CTR. So, while planning your content strategy, make sure, you think of SEO strategy too. Your policy should include content rich with keywords (both short-tail and long-tail keywords), quality images with alt text, compelling meta descriptions, and more.  

Analyze And Optimize

Lastly, to know whether or not you are driving enough traffic, you need to measure how your content is performing. To do this, you can make use of the Split A/B testing. This tool will help you know which content is getting the most traffic for you. It will also help you understand your audience, and then you can create content that is of the interest of your audience. Rushali, who works with PD and provides research paper writing service, also works as a content analyst with the company. She says that you need to analyze even the smaller elements to understand your traffic metrics properly. These elements are your headline, content length, call to action, images, site speed, and more. So, once you know, what type of content works for you, your work becomes somewhat easier.  

So, these are the top 7 content marketing hacks for 2020. If you have more to add to the list, do let us know about it in the comment section below.

Author Bio:

Pankaj Raghav is a blogger TrumpLearning. While sharing his experience, he also love to help other fellow bloggers in setting up their blogs.


Updated 16-Nov-2019
My name is Nicky Bella.I am living in Illinois United States.I have completed my degree in Marketing from The University of California.I have 4 years of experience in different multinational organizations. Currently I am working in The Reforbes as Digital Marketing Expert.Reforbes is one of the best company in United States for providing Digital Marketing Services.

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