1. Publish fresh SEO content on your blog 

Internet users live with their time and prefer content of any freshness. Whether they are looking for a high-tech product or the menu of a restaurant, they have no desire to come across information that dates back to Methuselah.

So, at work: regularly publish original content related to the news and / or trends of the web (to optimize the natural referencing of your pages), offer added value to your readers. And be the first to react to major developments that affect your field of activity, to reaffirm your expertise.

Do you have hundreds of old items? They are not lost: update them to give them a boost!

2. Write long to state clearly

"People do not read content too long," "no need to write a novel" ... It's a fact: on the web, anything that exceeds a few hundred words too often sounds like a heresy.

In reality, it's the opposite. Not only do digital readers like long content, but Google too. Indeed: length is often synonymous with relevance, and in the eyes of the search engine, relevance is the Grail. A subject treated in depth will therefore attract readers and help boost your SEO!

Proof is: on Buzzsumo, the most extensive content (3000 words and more) are also those that engage the most audience on social networks.

graph long contents long-term graphics tips - tips seo 2 - Source Buzzsumo

3. Focus on your natural referencing on the long tail

No, the long tail has nothing to do with bridal dresses. This is the name given, in SEO parlance, keywords consisting of 4/5 terms or more.

Too many SEO specialists are working on generic keywords, which are certainly very popular but also highly competitive, with little or no results. The secret of success lies in the long tail: it allows you to customize your traffic acquisition strategy by better targeting your audience, and by offering products / services in perfect harmony with the expectations of your prospects.

4. Refer to the local level

The subject of the long tail brings us directly to local SEO. This type of SEO seeks to optimize its web pages on geographically targeted queries, including specifying the city ("buying apartment in Paris"). This is THE essential SEO technique for years to come!

Do you want concrete proof?

• 88% of mobile users do local searches; 84% do it on tablet and computer;
• 40% of all search engine queries are local;
• 47% of clicks after a local search are for Google Maps results.

(Source: Abundance)

Local referencing is the set of levers that allow you to appear in the results during requests of this kind. The first of these levers is simple: it consists of registering on Google My Business and giving a maximum of indications on your company.

5. Prepare for voice search

This is a topic that we have already mentioned on the blog, but it is good to remember: the voice search will upset the SEO (or is it already done?).

And for good reason: in 2015 in the United States, 20% of all requests made on Google were made in person, especially on a mobile device. Is this the end of the keyboard? Should we expect to see soon an army of mobile users in conversation with Google in the streets?

Probably not. But what is certain is that SEO is forced to adapt because:

The queries are longer,

The searches are more natural (with real sentences in it, and not gibberish Google),

Key phrases have fewer faults (corrected automatically by the interface),

The questions are in the majority ("Say Google, which is the most beautiful?").

And it's good for your SEO, since the highly prized Zero Position on Google is most often reserved for queries on voice searches!

Conclusion: a whole SEO world that opens up to you

SEO is like a bicycle: if it stops moving forward, it's a sure fall! This is why he is forced to evolve with his time, according to the updates and changes in the habits of Internet users. Do not forget to get up to date with these SEO tips!

About me:  SEO freelancer Morocco. I have worked on many projects including for car hire agencies. Location voiture Marrakech, Location voiture Casablanca aéroport.