Did you exactly remember the emergence of advertising through hoardings? It has been practicing for centuries and is still one of the most powerful ways to advertise a business. Today's hoardings are converted into billboards that you can notice all around in a city. Billboards communicate with consumers by attracting their attention. It is almost impossible to cross a billboard without noticing it. Below are the top reasons why hoardings are still in trend.

People Spend Almost Half of Their Lives Outside Their Home

All working people spend their 8-9 hours in the office and around an hour in commuting home to office or vice versa. On weekends, they go out for outings with friends or family. They are always in touch with their surroundings. Billboard advertising attracts them. Whenever a new hoarding is replaced, passersby often notice it. Thus, hoarding advertising works effectively. Be it hoarding advertising in Kolkata, Delhi or any metro city of India, all get success. The advertising has the potential to create brand awareness.

An Affordable Advertising Source

Comparing hoarding advertising with TV or radio commercials, it is a cheaper medium of advertising. Small businesses can afford to advertise without hurting their budget plans. Unlike TV commercial ads, hoardings give the freedom to enjoy the service as long as you want. According to your budget, the hoarding size can increase or decrease.

Effective for Area-Based Advertising

When it comes to city based advertising or advertising in a particular area of the city, hoarding offers area based marketing. Schools and colleges can establish a connection with a hoarding company to advertise their businesses locally. It is a powerful way for area based marketing.

Increase Your Reach

Another great thing about hoarding advertising is that it creates brand awareness effectively by targeting high-traffic areas like railway stations, bus stops, metros, and shopping centers. Unlike TV commercials, hoarding advertising is flexible and targeted. Hoardings can display to a public area to gather much attention of users. It increases your reach in a short time.

Usage of Advanced Technology for Hoarding Advertising

Gone are the days when a painter was hired to build a hoarding. These days, billboards are creating using advanced technology with the right combination of illumination, size, and colour to capture the attention of passers-by. Digital LED technology, computerized painting, 3-dimensional effect, and backlights are some advanced elements using in billboards to make them more effective medium.