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Social media marketing for business and its benefits in 2019

Qode Media645 27-Aug-2019

Social media marketing is the use of social media platforms like Facebook, Twitter, LinkedIn and websites to remain on the internet for promoting a product or services. Moreover, it is a technique of targeting social networks and different applications to promote and spread brand awareness. Social media marketing has made an immense impact in the marketing field followed by researchers and practitioners, though e-marketing and digital marketing are still dominant.  

So, how does social media marketing works? It's all about engaging with your target consumers on several social media platforms and promoting your content and branding them. Since, the main theme of social media marketing is to help businesses to build a brand and brand's visibility, through building relationships and communicating with potential customers, generate more leads, and improve customer engagement.  

Social media marketing for business and its benefits in 2019

There are several companies that work on your companies behalf to promote and manage social media networks for the marketing of your content and brand such as Candybit Social, Buffer, Agora Social, Hootsuite, etc. These social media management tools have made exceptionally easier to manage social media platforms and promoting contents & products so that you can stay ahead of your competitors in the market. But still, you can make a proper strategy regarding social media marketing by yourself.

Now, let's talk about the beginner's strategy and plans for social media marketing suggested by Social Media for business Toronto. At first, you must know 3 things: 

  1. Why we are on social media networks?
  2. How we are going to succeed? 
  3. How we will measure our journey of success? 

Delving into social media platforms just for visibility and without a major purpose is one of the first ways to waste valuable time and resources. You must know what you would like to accomplish unless it's surely an extravagance cost in the company resources. 

Next thing is to ask " how we are going to succeed? " This could be through specific social media channels & tools, paid advertising, and partnering with different influencers.  

The journey of Success can be measured by breaking down the key metrics and goals into days, weeks, months and the year, so that it maintains focus on the day to day activities while also keeping the big picture in mind. 

Besides this, your Goals need to be SMART. Smart in a way; 

  • Specific, 
  • Measurable,
  • Attainable,
  • Relevant/realistic,
  • Time-bound.

Social media marketing for business and its benefits in 2019

Now let's talk about the major challenges and strategy making in social media marketing.

1. Better and Quality Content: 

Coming up with better and consistently good content is one of the major challenges in social media marketing to promote your brand. You need to come up with creative and original to stay ahead of others and lead the market from the front.  

2. Coming up with Quality visuals and graphics: 

Right behind the quality content graphics and visuals plays as the most important factors for success on social media. Quality graphics and visuals can attract the customers at the very first sight so that customer engagement can be achieved.  

But you need to be very careful with few design rules as well. Such as avoiding overuse of stock photos, ensure each image is properly sized for specific networks and design with consistent brand colors, palettes, and logos. 

3. Creating shareable content on social media: 

“You must try to create content that reserves high authenticity, credibility and more information so that readers can't stop themselves from sharing on social media,” says M.D of Social Media Toronto, Canada. Your content needs to cover great stories telling, able to make audiences look smart & classy using emotional appeal. 

4. Focusing on goals: 

Your primary goal should be on tracking your achievement at different levels so that it maintains focus on daily activities leading to end results. The priority should be given on focusing things that matter the most as well.

So what are the benefits and impacts of social media marketing in business? Let’s quickly discuss the top 4 benefits of using social media marketing for business. 

1. Cost reduction: 

In traditional ways of marketing the expenditure for direct mail, magazines, newspapers and, broadcast more so that small businesses couldn't afford the expenses. But now through digital medium of adverting cost is minimized in very less amount and one can easily track and follow their investment of purpose. Therefore, social media marketing is great and cost-effective to showcase your brand in front of potential customers.  

2. Audience Engagement: 

Audience engagement is the great advantage of social media marketing over any other type of marketing plan. In traditional ways of marketing like an advertisement on television, and Newspaper it was quite hard and impossible for instant two ways communications. Through social media platforms, has made it quite easy in terms of instantly communicating with potential customers and can engage them in conversations.  

3. Increases Brand Awareness: 

Using different social media platforms for marketing will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. Social media marketing is one of the most cost-efficient methods to generate leads by increasing brand awareness.  

4. Customer Satisfaction: 

Social media are the great platforms for communicating with customers about their matters of interest and delight them with better service and support. Platforms like Instagram, Facebook allows you to interact with customers on a one-to-one basis so that they feel more special and becomes loyal to your brand. In any business, customer satisfaction should be considered as the very first priority and social media has come with the great platforms to satisfy them.  

Final thoughts: 

So, Social media are the necessary ones for promoting your brand's faster and furious way, though it’s no longer an optional marketing channel. But it’s not sure that you will succeed on the nail just because of jumping into social media immediately rather it depends upon your time, effort and strategy.   


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