When it comes to industries that are constantly evolving, public relations is near the top of the list. Every year more and more industry technologies and strategies come out and turn the entire public relations world on its head. That is why it is so important that whoever handles your company’s public relations needs, whether it be one of your employees or an expert outside team, such as Tribe Builder Media, that they are constantly utilizing the best and newest strategies available. These are the five tools that should be included in your PR strategy right now.

Team Up With Influencers

It is no surprise that partnering with someone who has a massive online audience can provide amazing benefits to your company. Whatever your industry might be, there are at least a couple individuals who represent the audience of that market and provide the unofficial industry face to their hundreds of thousands, if not millions, of social media followers. Teaming up with them can expose your company to an audience that far exceeds your own reach.

Provide a Human Touch

The consumers do not want to feel like they are dealing with a faceless and soulless machine when they deal with your company. They want to know that there are good friendly humans behind their favorite products. Therefore it would be in your company’s best interest to start making your public relations efforts a bit more humanizing to try and give a relatable voice to your business.

Utilize Customers

The power that customer testimonials carry with them is totally unmatched by anything else in the world of public relations. You can speak about how great your company and product is until you are blue in the face, but when it comes down to it nothing is quite as effective in convincing customers to give your company a chance like previous customer testimonials. Make sure to integrate these into your PR strategy whenever possible to give your viewers that extra boost of confidence in your company’s performance.

Native Advertising

Gone are the days where you could get away with having a blatantly obvious advertisement posted all across the internet and get positive results out of it. Nowadays online users are just more annoyed by blatant ads than they are informed or entertained. Instead, turn towards native advertising which makes your business ad look like a regular piece of content that blends right into the medium it is hosted on. This can extremely effective and have viewers reading or watching over half of the ad before they even realize that it is an ad.

Offer Exclusivity

It might seem like common sense to want to get as many places to cover your business as possible, but this may not be the smart move. Sure your goal is still to get as much online coverage as possible, but it turns out that in this day and age it has become somewhat difficult to get news outlets to cover your business. However, one way to help you get that much-needed article done about your new product is to offer news outlets exclusive coverage. With the vicious competition among news organizations nowadays they value exclusivity much more than the quality of the story itself.