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6 Common Objections to SEO and How to Crush Them

6 Common Objections to SEO and How to Crush Them

Randy Stark889 24-Aug-2019

SEO has a number of salient benefits when it comes to generating targeted inbound traffic for any business. It is cost-effective when it comes to the promotion and marketing of products and services. Campaigns can run consistently and benefit both small to large scale businesses. Many organizations have reported a significant surge in inbound traffic, brand visibility, and sales conversions. However, despite these benefits, there are a large majority of business owners that refrain from hiring SEO services for their business. These SEOobjections, according to them, are true, but experts in the field say they make a huge mistake with them when it comes to the progress and development of their business. Now, the question is, what are these common SEO objections, and how can experts crush them?

6 Common SEO objections – How can you crush them?

Whether you are a small business unit or a large organization, it is crucial to invoke organic search engine traffic for a solid presence online. The following are the most common objections towards search engine optimization along with the reasons as to why they do not hold true-

1. SEO is obsolete- There is a common belief that frequent changes and different developments done to search engines and its algorithms have made search engine optimization techniques futile in online marketing. This is false. There are still several old search engine optimization techniques that help websites improve inbound traffic and attain high ranks. In order to keep track of what works and what does not, one can always check out esteemed journals dedicated to SEOonline. There are very good websites and forums that also help business owners understand what search engine techniques are working today for boosting online visibility and increased targeted traffic. The best part is most of these credible sources are free!

2. Search engine optimization is unpredictable- Most people believe that SEO is very unpredictable and not reliable as a source of targeted inbound traffic. To some extent, this objection is valid as except for PPC for instance, one does not have a lot of direct control on the website traffic or page ranks. In fact, business owners cannot spend extra to push their site listing higher on search engine ranks. One needs to resort to other SEO techniques to attain their goals of a higher search engine rank and improved targeted traffic. Moreover, the whole SEO process is not an overnight affair. It needs time with a lot of testing and experimentations with fresh ideas that might work for one business but another. It is here that one should hire experts from esteemed SEO services to guide them. They, on the other hand, maintain that the belief that search engine optimization is unreliable is not true. If you optimize your website to its maximum potential, you will hardly face any problems with it at all. The fact that SEO is unpredictable is because you are not sound with it. When you devote time to educate yourself in its fundamentals, you can understand it even better. You can use the techniques you learn to optimize your site and see positive results over time fully.

3. Search engine optimization changes too fast- Note that the search engine optimization industry is a dynamic one. It evolves regularly. The reason for this change is because search engines like Google are updating their algorithms to improve user experience, and most of these changes do not affect the ranks of your site directly. They have an indirect influence on the performance of your site. In short, the small tweaks that are done do not drastically affect your site, as believed by most people.

4. Search engine optimization is too costly- Yes, search engine optimization is not free; however, this does not mean that it is expensive. In order to get positive results, you need to give effort, time, money, and other resources. If you compare the costs of SEO with PPC campaigns or other paid advertising platforms, you will find it is much more affordable. Besides the above, when you compare search engine optimization to the total costs of paid traffic platforms, it gives you a higher rate of returns on investments.

5. Search engine optimization takes a very long time to give results- This is another myth that most people believe in. SEO is a gradual and consistent process that takes time but not a very long time to produce results. In fact, it is one of the best marketing techniques online to optimize your site. It is a continuous process, and with time, it brings successful results to the development and growth of your business.

6. Search engine optimization is very technical- This point again is true to some extent, and there are some areas of search engine optimization that are technical. The bulk of SEO activities are focused on finding the relevant keywords, creating informative content, analyzing the inbound traffic, and more can be hard for the regular business owner to understand. However, with the help of credible online resources that are available to everyone free, one can always learn more about these technical aspects of search engine optimization. There are forums where SEO experts guide and counsel business owners on the best SEO practices for their sites. As mentioned in a previous point, SEO does not mean investing only money. You need to invest your time and effort into it as well to see positive results.

Therefore, when it comes to common SEO objections that companies face today, the above points stop websites from getting the online presence and inbound targeted traffic they deserve. Many SEO companies help business owners attain the SEO goals and traffic they are looking for. The costs of their services depend upon the project, and most of these esteemed companies have affordable SEO packages that a business owner can opt for when it comes to increasing targeted traffic, establishing an online presence, and getting a competitive edge in the market!


Updated 16-Mar-2021
Randy Stark is a blogger and content writer who write many articles on Health, Travel, Business, Web Design, and Technology. He enjoys reading new things on the internet. He spends a lot of time on social media.

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