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Should You Pay For Traffic or Optimise For Traffic?

Uttam Singh612 19-Aug-2019

Well, however, we look at it.  So, the unfortunate truth of the matter is, this is a problem many small businesses struggle with having to capture the audience of their desired target market. After all, alternatively, it's not what you come up with that counts. It's how you sell it, and in the online world, there are mainly two widespread search strategies to resolve the above mention problem.  Consequently, the big question is, how does one know what the correct method is? Well, we do, and we are about to share it with you! It's going to be a good day.

So here we are, SEO VS PPC or do you Use Both?

What is SEO?

In simple terms, SEO or rather Search Engine Optimisation, as you may know, it mainly assists your brands content rank higher for longer. To further explain it, this is the organic content found via search engines, and it additionally becomes the reason why some sites would be trusted by audiences verse.
 
What is PPC?
 
While PPC or Pay-Per-Click -- on the other hand, requires ad spend from you so that it pushes your content in front of your audience. It's a form of (SEM)-search engine marketing, and this is where an advertiser pays a publisher like Facebook or Google, for example. This is the kind of model that allows advertisers to only pay per customer interaction with their listing.
 
This method is mostly associated with search keyword bids relevant to their target markets. Take a look at the top of search your results an "Ad" marker had been tagged, and remember the higher the keyword search volume goes, the more you'd need to pay.

Let's get straight to it:

PPC Statistics

1. Google's algorithm updates don't affect PPC. The primary benefit of Pay Per Click is that it's resistant to Google's different SERP ranking algorithm. Well, in 2018, Google had reported they had modernised their algorithm to 3,234 times! However, with, using the SEO method, this means you should adjust your content optimisation to rank better according to the updated algorithm requirements.
 
2. 75% say it's of the market say easier to find what they're looking for from paid ads. The reason the first page of search results get the considerable majority of clicks is based on the combination of ease of use. The best thing is that bidding on target keywords through PPC assists companies in realising both of these needs.
3.  Local SEO has excellent SEO; there is roughly 88% of searches for local businesses that take place on a mobile device and provides the consumers with 24 hours of access to the company. Just by the way, the number of local searches grows by 900% every two years.
 
4. Sadly, or not, in total,615 million devices use Adblock. This has become the very best tool ever created forconsumers. I mean, think about it; it stops all those eerily targeted ads from popping up on your Facebook feed. Though, on the other, it's exceptionally frustrating marketers. Additionally, this number is increasing as ad blocking has grown 15-30% in the last four years.
 
5.  A high CTR is an objective for both PPC and SEO, and 63% of the market have reported that they would click on Google ads.
 
6. Believe it or not, 46% of the clicks on the page goes to the top 3 paid advertising spots get.  Power Traffick, says the top three links on each search engine results page (SERP) captures nearly half of all traffic for that keyword.
 
7. Remember, PPC is an inexpensive way to experiment
 
SEO Statistics
 
1. Organic SEO is 5.66 times better than paid search ads. The big tip is-paid outbound marketing interferes with audience outreach.  Whereas organic optimisation uses content to draws in consumers, and at the end of the day, only choose your strategy that suits your business's mission, and needs, budget.
2. SEO is responsible for 20% of the revenue, and 30% of the trafficSEO ROI accumulates as content creators establish authority and visibility. Recent studies prove that prospects will usually visit the site more than once making a purchase. Meaning ranking higher for more keywords increases your chances of conversions.
 
3. 36.2% of consumers haverecognised links that are paid advertisements, yet hadn't automatically clicked on them.It's not allsearch users that can differentiate between paid ads and organic links.  In total, only half of the searchers can correctly identify ads. In spite of this, consumers still prefer the natural links over the PPC ones.
 
4. 2 in 10 blog posts are compounding. Meaning that organic search increases their traffic over time, and as the number of visitors grows, then so does the number of conversions.
 
5. The audience tends to prefer organic links more than paid ones; they click about 70% of the organic.
 
6. Organic search is also one of the most current marketing channels; it often puts consumers directly in contact with an organisation. It drives traffic by more than 300%.







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