Have you ever thought why people get excited when Apple, Nike or any of the top brands launch a new product? Most of them excite even before exploring the product features. This is because the brand has connected its customers creatively. The packaging of the product plays a significant role in this regard. It is not only because the brands have a strong name. Rather they focus on presenting their products uniquely to make their brand successful.
The way you design your custom boxes creates a huge impact on the customer's experience. The whole burden lies on the shoulders of a graphic designer. They make untiring efforts to put their creativity in designing custom boxes which stand out. Below are some of the brand packaging tips recommended by experts to find your success:
• Make It Functional:
Nothing is better than making your custom cardboard boxes practical to use. The customers remember your brand for long if the package remains useful even after the product has been consumed. It's the reason that manufacturers work on every possible aspect of printed packaging boxes to make them functional. For examples, the use of handles on custom shipping boxes makes them more functional. It adds to the convenience of the package.
• Be Consistent in your Packaging Design:
According to a famous designer, the way you design your custom printed boxes creates a brand experience. So it is important to maintain consistency across your entire product range. This shows your brand identity and values. Work on the logo, color, and fonts in a way that the customers can recognize your custom packaging boxes at a sight.
• Launch Some Special Editions:
One of the effective brand packaging tips is to launch some special editions of product packaging. This increases impulse buying among customers. Stay tuned that what is happening in the market. For example, if its Christmas season, design some of the custom gift boxes in red, green and white. Use the images of snow, trees, jingle bells, and Santa to make them more attractive. You may also attach a label or a tag on them wishing 'Merry Christmas' to the customers.
• Never Over-design:
Simplicity works at its best. The manufacturers who over-design their cardboard boxes make it too difficult for customers to comprehend the basic things. The packaging should be created in a simple and hassle-free way. Try to make it creative but avoid the glitch of over-doing. Stick to simple concepts so that your audience can understand the basic idea. Minimalistic styles are perfect enough to win the mind and heart of customers.
• Add a Pop of Colors:
Color of the custom printed boxes is the most important element of its packaging design. To find your success with packaging, choose the color carefully. Introduce a pop of colors. The cardboard boxes should be attractive and bright enough to make your product outshine the retail shelves. At the same time, they should be easy on eyes. When the customer sees various products in a supermarket, your packaging colors should compete among other products. It's the reason that display boxes are designed in a wide assortment of colors to attract every passing by customer.
• Convey Useful Information:
Besides, to protect the products, another basic purpose of packaging is to explain various facts about it. The custom packaging boxes should be designed in the way to deliver maximum information about the product. Moreover, the information should be reliable. The ingredients, directions to use, manufacturing and expiry dates, etc should be listed accurately. Delivering customers with authentic information increases their trust and motivates them to purchase again.
• Focus on Typography:
Whether your product is made to sell online or in retail outlets, its typography is an important element to consider. The text written on custom boxes should be illegible and visible even from some distance. Its color should not blend with the background rather complement the entire packaging design. When the customers are shopping, they do not have time to evaluate the pros and cons of a product. If they comprehend the text easily, they go for a purchase. Unclear typography can switch your customers towards the competitors.
• Go Green:
With the increase in concern about environmental sustainability, most of the customers prefer green packaging. They want their products to be delivered in eco-friendly boxes. Creating a recyclable packaging can boost your sales and improve brand image.
It gives a competitive edge to your brand over the competitors. Moreover, purchasing eco-friendly boxes satisfies the customers as they play their part to save the environment.
• Introduce Transparency:
Your package can win the heart of hundreds of customers if it innovatively showcases the products. The use of window boxes is the best way to make your product stand out of the market. They show the picture of the product present inside them. For example, instead of making the illustration of the product, introduce transparency on window boxes. Make a custom cut out to show the original product. This fascinates the customers and lets your product be visible in an attractive way.