Your SEO performance will have a direct impact on the success of your business, with many underestimating the power of visibility. Greater visibility will cast a wider net, allowing you to inform and convert your audience. If SEO is an area you have been neglecting in your marketing function, a few key changes could move the needle in your sales funnel. The incremental traffic and revenue may even allow for further investments in other areas of your business Let’s take a look at 5 ways that you can enhance your SEO performance.

1. Engage an SEO agency

Finding the best SEO company to handle your SEO may just be one of the greatest gifts you can bestow upon your business. For operations large and small, finding the right audience and triggering direct contact can be something that some never work out. This is where an SEO agency can really add value, illuminating a clear strategy forward that enables you to be visible to a greater number of searchers. Depending on your business and the devotion to digital you have shown to date, you could be exploring a minimal or full-service SEO agency management. 

2. Review and optimise all onsite content 

Engaging an SEO agency doesn’t mean starting from scratch. In most cases, a company website is a treasure trove of useful and valuable content. From here, measured optimisations to your onsite content will enhance your websites SEO which will make it easier to be found and ranked. Few companies recognise this need, and even fewer enact the changes. This is where an SEO agency can be beneficial, using your content pillars and enhancing your content to align with your greater SEO goals. 

3. Guest blog on the right domains

Guest blogging has received a bad wrap over the last few years, but these comments and concerns are unfounded. Guest blogging continues to be an unrivalled way of generating backlinks and putting your product or service in front of the right audiences. The process is quite a manual one, which is why SEO agencies typically prospect, communicate, write and publish content for a range of websites. These websites are not found by accident, but rather scrutinized on their DA (Domain Authority) and relevancy to the business in question.

4. Give some love to your meta tags

Always left until last, meta tags are an easy way to get some quick wins on the board. Meta tags also do their part in vetting searchers by providing quick but qualifying pieces of information about your business and the page they are visiting. Meta tags are an opportunity to stand out in the SERP by highlighting your USPs and reduce your bounce rate in the process. Now before you try and cram as many keywords as you can in those limited characters, know that Google does not attribute or rank keywords in meta tags. 

5. Have a robust keyword strategy

On the subject of keywords, we have saved the best to last. The visibility of a business will live and die with their keyword strategy, and most of the time, businesses without an agency will be working towards the wrong strategy. Engaging an agency will give you access to keyword research, which will impact your onsite content, guest blogging, and all digital activity. Moz and SEM Rush will be a valuable resource here, but these subscriptions do not come for free and work best if the user knows their way around Google  

These are just 5 ways to enhance your SEO performance, with many more tips and tricks to be learnt on the journey to the top spot. Any business on page 1 will tell you that engaging an SEO agency is worth it, with incremental traffic and conversions all the proof needed.