In this book, he explained how digital technology is rapidly turning the wheel for the businesses’ infrastructure. However, if you give this book a read now you will find it quite obsolete because of the growing technology has observed after its release.
The way businesses reach out to the masses, the way they market their products and services, the way they are interacting with their customers, the way the things are processing in an organization, everything has transformed from a conventional process to a digital one. A great trajectory is observed in the area of digital marketing. It has given a great boost to e-commerce. A survey by Adobe’s Digital Distress showed that 76% of people think that marketing changed significantly in the past 2 years. A survey conducted after 5 years still indicates that digital marketing is still strongly going towards dynamic changes. We have formed this article to inform you all with the hot digital marketing trends of 2019.
1. AI is getting intelligent in profiling buyers:
How you make use of the AI for your digital marketing portfolio is dependent on the channels you choose to utilize and goals you’ve set. If you haven’t been working with marketing teams which are well-versed in leveraging AI for marketing intelligence then you absolutely are falling behind in the race. AI is getting better at profiling the buyers, based on their previous search history.
Blueshift’s study showed that 28% of the marketers are utilizing the potential of AI in order to recommend products based on the search history of the customer. Whereas 26% of them are operating it for campaign optimization. Apart from using AI to optimize sales, it is also widely used in enhancing the customer experience. An online survey conducted by Forresters Artificial Intelligence showed that, a major proportion of businesses i.e.57% are making use of AI to improve customer experience and support system.
2. Omnichannel Marketing:
Omnichannel Marketing is basically referred to multichannel sales which deliver integrated shopping experience to its customers. Consumers have gotten smart and can find us through different channels. For example, let's say a customer finds out about “localcabledeals.com” through your Facebook ad. He should be directed to your website rather than your Facebook page. Likewise, if a customer comes across ‘localcabledeals’ ad on some third-party website, he/she should be directed towards the site rather than that of the social media channels. This mechanism is called Omnichannel marketing. Every channel utilized for marketing are interlinked and are readily available to the customers. This interconnection builds great credibility for your platform. For example, strong media signals are a ranking factor in SEO. So, in short, in Omnichannel marketing, every utilized medium for marketing contributes towards boosting the performance of one another.
Research conducted by INVEST has shown, businesses implementing Omnichannel marketing strategy have a customer retention rate of 89%. Whereas the companies with weak Omnichannel strategies have the customer retention rate of 33%.
3. Accelerated PWA’s and AMP:
It may come as a surprise but 60% of the search traffic is coming from mobile phones. This is why Google has made speed an essential factor for the ranking of the websites. This has created the need for Accelerated Mobile Pages (AMP). This game of need for speed gave a boost to AMP pages which take about 0.5 seconds to load. Such pages have a lower bounce rate as compared to other web pages. Website’s loading speed is directly proportional to the bounce rate. If a website takes long to load, higher will be its bounce rate. Currently, there are about 4 billion AMP web pages online.
AMP allows your website to run faster and helps to boost the rankings on SERPs. On the other hand, PWA (Progressive Web Apps) eliminate the cost of mobile app development and provides the same great experience to the visitors on their mobile site.
Progressive Web Apps are a middle ground between the responsive site and the native app. Following are a few of many benefits of progressive web apps:
• High loading speed
• Provide better website user-experience
• Reduce the app development cost
• User doesn’t have to download the app
• User can create a shortcut on their home page
4. Automation of tasks:
Email marketing has been in business for a long time and doesn’t seem to go anywhere in the near future. It is still considered to be the most effective digital marketing technique for bringing qualified traffic towards the platforms as compared to other marketing tactics.
However, email marketing is a lot different now than it was 15 years ago. Well, the major difference between then and now is that of “Personalization”. For example, you own a platform like
localcabledeals.com and want to roll out the new offers and deals to your existing customers. You’d want to segment the customers into different categories and then form a personalized email which communicates better with the customer.
Personalization makes email marketing all the more effective. And personalization is not only limited to email marketing but also is highly effective for other marketing techniques. This trend of personalizing the processes has induced automation into the marketing techniques. Marketing automation is trending for a few years now and it is expected to grow and become mature in 2019.