Social Media has recently risen to dazzling popularity among almost everyone, and provides an excellent way for businesses to develop strong brand identities and engage with their clients in ways that haven’t traditionally been possible – making it a must have tool for any digital marketing arsenal. Whether you’re connecting with new clients and building relationships, or your advertising special promotions and sales, this can be the perfect way to market your brand in a less formal setting. If you’re wondering how to use social media marketing and which channels are best for your business, you’ve come to the right place! 

Role of Social Media in Digital Marketing:-

Choosing a Platform

Given the diversity of social media, it’s important that you choose a platform that will allow you to best connect with your target audience.

o    Facebook: the biggest of the main platform, this is definitely one space where you want to advertise your business. Not only that, it is used by a wide range of people, so you can be confident your new clients will likely have an account.
o    Instagram: Used to share images, this is a great way to create a cohesive brand identity. Instagram users tend to be among the most engaged, and this is a great way to reach a female audience.
o    YouTube: If educating your customers is a priority, then YouTube is the ideal choice. As the second biggest search engine in the world, it’s designed for sharing videos – consider posting ‘How-To’, ‘Demonstrations’ and even reviews.

Reach Specific Audiences
Research has found that potential customers are much more receptive to advertising through SM, so if you’re looking to reach a certain demographic, then this is critical. Young adults, between 18 and 34, are most likely to follow a brand on a social platform, then this will allow you to make authentic connections with the people that are most likely to buy from your business.

Increase Inbound Traffic
Other than organic search engine clicks, social media can generate large amounts of inbound traffic that wouldn’t have been otherwise achievable. Each piece of content that you post should be linked back to your site (which has recently become possible with one of the latest Instagram updates) – this means your post simply needs to pique the interest of your audience, and in one click they will be on your website and ready to purchase the product.

As you can see, social media can be an invaluable way to interact with your target audience without expensive advertising campaigns, allowing you to create relationships and engage in an informal way that can definitely appeal to many potential customers.

From paid posts to creating a cohesive brand identity, the range of platforms available ensures there is an option for almost every business – no matter what your industry. If implementing a SMcampaign is a tool that you’re considering adding to your digital marketing strategy, then please contact the experts at Zeemo today.

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