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Icon – The Identity of your Brand

Icon – The Identity of your Brand

Olivia Perez783 29-Aug-2018
An icon is a small graphical, designed image on a computer screen which helps us in finding or recognizing a program file or a brand. The icon is a rapidly understood pictogram of a software tool, function or a data file that can be accessed on the system. It can work as a file shortcut to get the program file, data and also as a link to some website in your browser. The application can be started by double-clicking the icon you want to open, touching it with a finger or freshly through voice commands. Icons are part of many GUI operating systems, also counting Microsoft Windows and Apple Mac OS X.

Why are the icons important?

Icons are everywhere around us. Some of them are so common and famous that we quickly recognize that they represent a product, brand or message without using any word. Some other icons like emoticons help in sending emotions and feelings through messages.

In the technological world, icons present a major part of how users navigate around software or websites. The research found that correctly used icons enhance usability, easy to remember and also enhances the design of the site or software. But when icons are used incorrectly, they create confusion and also effects navigability.

Integration into your Website

You can put social media icons on your website to redirect the users directly to your brand’s fan page or account. For this, you can put official icons on these social media platforms on your website, containing the link to the page or account. These icons can be easily found on the internet. There are different Source of Social Media Icons that can be downloaded and integrated into your website to promote your brand in the right way.

Proper design to avoid any trouble

Sometimes the icons can also become a topic of serious debates. For instance, Facebook brought a change to people icon; they brought male and female icons standing with equality.

It’s understood that icons are of great importance but at the same time can also make things appear wrong. So what could be the best way to use these icons appropriately without hurting anyone?

The major thing to be kept in mind is that the icons must carry a text label. It’s really important so as to make it easy for the user to recognize the meaning of the icons. The label should be visible every time. Also, they must be easily readable. The words for the label must be chosen carefully. Always take care that those words shouldn’t be hurting anyone. A perfectly designed icon with a test improves usability and readability. This also creates a connection between the icon and its thoughts.

Where to place your icon?

The icon's location must be kept consistent. Changing the position of the icon sometimes confuses the users. Also if you change the design keeping it in the same place, it goes unnoticed.

It should explain your brand in itself

Icons are the perfect way to present thoughts as well as improving a brand and design of the product or website. The icon on the website must be related to it and easily understandable or simple to a certain level but also the icon should be enough to attract the focus of people towards it. The icon should be aesthetic and stylish with the best color combinations to impress the users the icon must be of this much size that it can be recognized easily.

Prevent making vogue icons. The trendy designs for the icons might confuse people as there will be many other icons with almost similar features.

Successful consideration and accumulation of these factors will result in the best icon that might attract more users towards the brand or web page. Your icon should be free from being explained and if it requires to be explained then that icon is failing somewhere.

If using an icon of some other brand, you need to do it in the right way like for social media platforms; the icon should be exact and latest. You can get these icons from various available Sources of Social Media Icons.


Updated 06-Feb-2020

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