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How to Utilize Photography to Build Your Brand

Juliette Anderson767 07-Aug-2018

How to Utilize Photography to Build Your Brand

The internet is made up of both images and texts.

However here's an astonishing fact ‒ the human brain can process images 60,000 times faster than an average text. That's why, over the years, the trends significantly shifted in favor of the visual side of marketing. Today, it became more than just a growing force ‒ it became the very essence of how most businesses connect with their customers.

Therefore, it's safe to say that you can utilize the power of photography in building your brand. Your brand identity goes well beyond your website. If you have a website or a blog, you need to put compelling visuals as the core element of your marketing strategy.

Five ways to use photography to build your brand

Starting from concept to visualization

Building a brand and coming up with compelling aesthetics all starts with a concept in mind.

Answer the most fundamental questions of your objective, concept and brand message. Once you have a clear overview of these three things, you can now move on to the next stage ‒ visualization.

Way back then, people used to create physical mood boards or vision boards. Nowadays, it's a lot easier ‒ there are a lot of online tools online such as Pinterest that you can utilize. You can start gathering ideas from different websites, brands, products and so on, as you pin them to your board.

Start envisioning your brand. What kind of message do you want to transmit to your audience? What essential things do you want them to learn about you? Then, you can translate these ideas into your vision board. Ideally, your brand personality should be clear ‒ be consistent with your choice of visuals. Search for visual aids that work coherently with one another.

Curate your collection

After finding the right kind of images that work well with your brand, take time to look through your collection and narrow down your choices. Eventually, you will see a pattern emerging. From your initial selection, narrow down your choices to the ones that will ultimately represent your brand.

One better way to do this is placing yourself in your audience's shoes. What are the ideal people that you want to work with, and what are the brands that you love? What do they all have in common that made them stand out?

Filter the best photographs

As you curate your collection, you have to take note of the style, color, quality, and even the type of visuals that your competitors curate.

Also, take into consideration the most up to date trends regarding visual communications and color hues. Ideally, go for images that have a proper composition and natural lighting.

If there will be people appearing in your images, see to it that they look as natural as possible and that their presence can translate sincere emotions to the viewers.

Sticking to a particular photography style leads to consistency

Trends always come and go. Therefore, it's worth familiarizing yourself with different design styles to see what kind of category your brand fits. Is it minimalist, classic, retro, or for the Christmas season?

To further aid you with consistency in your photos, notice how some stock photographers come up with the same models and sceneries in their works.

Work hard to tell a story

You have to be critical of your choice of visuals. Look through it and think how exactly does a particular image translate to your audience. If you can, always pick out the ones that have the power to tell a story ‒ a narrative. Don't just choose visuals for the sake of adding something to your content. Instead, search for images that can further enhance your text.

Once you can effectively tell a story through your images, your style's consistency will naturally follow. Over time, as you begin to see these emerging patterns, your selection of images will be as more coherent as ever.

Prioritize quality and creativity among anything else

Judge each photograph according to contrast, lighting, composition, use of colors and other possible distractions. Ideally, lighting should be kept as natural as possible, and that the contrast and colors should always be in harmony. The images shouldn't clash with one another. One of a photograph's most important aspects is having a strong composition. There should be no clutter and distracting images on the frame.

Finally, tap into your creative side. Go for striking photographs that have unique compositions, focal points and always keep on surprising your audience. Don't be so rigorous with all the technicalities. Instead, continuously experiment on what works well and what doesn't.

For more update and tips, you can check this business blog.

In Summary

Every modern marketer should know the power of branding through compelling photography. That's why there's always a need to invest in excellent marketing photos as this can give you substantial returns in the long run.

If you want to enhance your photography skills further, then you can enroll yourself in a workshop or an online photography course. Not only will you learn to create visually-stimulating content, but you can also boost your brand's growth, drive in more conversions, and significantly boost overall sales.


Updated 07-Sep-2019
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.

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