Google still remains the most popularly used search engines. The search engine receives a lot of web traffic especially on the first page of the searched results.
While businesses are seen to turn to
cheap tracking tools to keep tabs on their SEO efforts effectiveness, it is pretty clear that SERP is a major concern for all site owners.
How often do you click to the next page when searching for content in Google? Truth is, many people do not have the patience to click on the next page, and would rather restructure their search sentences. If your page is really not on the first page, it means that the web traffic on Google might not play so much in your favor.
Fortunately, here are 6 ways you can bank on to get your site on the first page of Google for visibility purposes:
As a basic rule in SEO, keywords should be aligned with the searches and intends of the searchers on Google. With tools like Google Adwords keyword planner, it is now increasingly convenient to pick out keywords that are relevant to your business or brand.
Typically, choosing one-word keywords that directly represent your products or services might not be as effective as you think, so instead, pick long-tail keywords are clear in terms of industry, intent and even location if that is what you are going for.
Position your keywords strategically on your site to feature in page titles, meta descriptions, title tags, subheadings, site pages, alt texts, among others. Be careful not to overuse your keywords, rather let them blend in naturally to maintain an appropriate keyword density with the content on your site – you do not want to look like you are trying too hard.
Tip: use semantically accurate keywords for your URLs.
Create rich quality content
Your audience is after value, and if your site provides them with adequate value, it will result to higher click-through rates and ultimately more traffic, which will index you higher when Google craws your site for information.
There is a lot of competition on the internet, meaning that so many people are creating content for the consumers to consume, but only the great and quality content is highly likable by people.
Use a variety of content types to include images, videos, info-graphs, among others. Catchy headlines and intriguing conversation starters like questions are a good way to get the audience involved and interested in your content.
At the end of it all, ensure your content is timely, relevant and responsive to your target audience’s needs.
Improve the user experience
Google is particularly interested in its users, which is why user experience plays a role in site indexing and ranking. Ideally, if your site is cumbersome to navigate and has a poor experience, your site is like to perform poorly on search engines.
To improve your user experience, work on:
Mobile friendliness – most users access the internet through their mobile devices, which means, if your site only considers the desktop users, your mobile audience will not be interested in your site. Optimize your mobile site to contain the same information displayed on your desktop site.
Site architecture – the way your website is setup has a lot to do with the user experience your audience enjoys. Make your site easy to navigate so that the important information can easily be found by a user, even though they are very new on the internet.
Pagespeed – nothing kills an internet experience as much as a slow loading page. Maximize your page speed so that users are able to conveniently access your content without having to wait too long to before your pages, images, and links to load and open.
While link building is important to build credibility and secure the trust of your target audience in your brand, it also important for the ranking of your site on Google.
Even so, be careful with the kind of links you opt for, because, Google has recently changed its operational algorithm so that not all links are considered for ranking. To be indexed properly by this search engine, focus on building quality links with brands that are not only in your shared industry but more so, have content that is relevant to your brand.
Create amazing content enough for other sites to link to your site, which is meaningfully for your ranking on Google.
Optimize your images
While optimizing content, most site owners forget about the importance of images.
In this highly visual generation, images can skyrocket your ranking on Google, but you need to optimize them. Make sure your images have a description, a caption and an alt text, which are all areas you can focus on to capitalize on the use of your identified keywords.
Use social media
While Google might be the best search engine to focus on social media has become an alternate search engine, but more importantly, can be complementary to the searches on Google.
When people find you on social media, their next stop is Google to find out more about your brand.
Additionally, social media is a great way to build on organic traffic on your site, which really is a win-win.
There you have it! 6 Easy ways and your page will be ranked on the first page of Google.