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Search engine marketing importance

Anonymous User1283 20-Sep-2017
Search Engine Marketing

The process of gaining website traffic by purchasing advertisements on search engine is known as search engine marketing.

SEM synonyms and acronyms                   

“Search Engine Marketing” was once was used as an umbrella term to encompass both search engine optimization and paid-up search acts. Over time, the industry has opted the search engine marketing acronym to refer solely paid-up search

At Search Engine Land, we generally use SEM and/or “Paid-up Search” to refer to paid listings, with the longer term of search engine marketing used to encompass both SEO and SEM. There are some of the basic common terms also used to refer to SEM activities:

  • Paid-up search ads
  • Paid-up search adsPaid-p search advertising
  • PPC – pay per click

PPC or pay per call – some advertisements, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.

  • CPC  - cost per click
  • CPM – cost per thousand impression
Search engine marketing for beginner

Google AdWords is by many measures the most famous and popular paid-up search platform used by search market professionals, followed on by Bing Ads, which also serves a determined portion of ads on Yahoo.

Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertisement options on the major social networking sites. ON addition to covering general paid-up search trends, one can find the most current and appropriate news about search engine optimization and helpful tips to get started with PPC ads on the major search marketing platforms below.

Major search engine marketing strategies

Search engine optimization -There are generally search engine optimization uses techniques to increase search engine ranking in natural search (unpaid search results). Mostly people know which search results are paid-up versus natural and often give preference to natural search options. Websites owners can hike up their websites ranking by using Meta tags in their website code, offering relevant content, and connecting to and from quality sources.

Paid search marketing – pay per click involve having search engines display your website offer in search results and you pay when your ad is clicked. For example, Google's AdWords program will display your ad at the top or right side of the search results page (placement depends on many factors including keywords and quality of ad). Google will also feed your ads to websites running its AdSense program. There are other types of PPC marketing, such as Facebook Ads.

Market your business search engine marketing

Seo

Although you do not want to be depended on search engines alone to bring you clients and customers, they should not be ignored either. About 30% of traffic to a business comes from organic search on Google. That's enough to motivate to pay attention to keeping listed on search engines.

The good news is that many marketing acts contribute to Google's analysis when it ranks web pages. For example, your social media activity, appearances on other sites through interviews or guest blogging, and being listed as a resource on another site all increase you are standing in Google's eyes.

However, if you try to game the system, as was common practice for many years, and which Google, in particular, has been working hard to stop, can hurt your rankings. So make sure you understand SEO before using it in your search engine marketing strategy which will be much better.

Paid-up Search

The advantage of paid search is that you can have your website listed on the first pages in a perfect spot on Google or any other search engines. However, showing up is only a initial part of the process. You need to create an advertisement that not only leads to clicks, but to sales or whatever result you are looking for. If you don't know what you're doing, it's possible to write an ad that people are drawn to and click on, however, you don't make sales. Since you pay per click, and clicks can add up quickly, you can lose money. For example, if you pay 2 rupees per click and 100 people click the ad per day that will cost you 50 rupees for the day. If you let the ad run for the month, you'll pay 1,500 rupees for those clicks. The point is to make sure your paid ad not only gets clicks but those clicks turn into income.

Also read:Importance of SEO for start-ups

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