Ages ago, President John F. Kennedy had commented thus on the unseen future, “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Throughout the bygone decades, social media seems to have taken control of the market and has shown a perpetual increase in terms of usage.

What was merely used as a means of communication, have now emerged into platforms responsible for several billions of dollars, having an inconceivable effect on the lives of the people. Facebook is a clear sign of this change. In fifteen years, it has become one of the best advertising platforms and has brought the world market in the grasp of the buyers and the sellers. Now is the time to consider prospects of the social media market concerning the future generations of users, yet to come.

Only last year, researchers have found the following:

• Eighty-eight percent of people between 18- to 29-years of age seem to make use of different forms of social media. When it comes to people between ages 30 to 49, account to 78% social media usage and then, 64% usage of social media among those people aged between, 50 to 64 and finally Americans of ages 65 and more, account to 37% social media users.

• The Social media is predominantly owned (as may rightly be stated of the predominance) Facebook as well as YouTube. This is probably because a vast majority of the U.S. adults make use of these sites.

• Moreover, there are 35% of the adults who now, claim to use Instagram. This is an augment of 7% from 28% of the people who earlier in 2016, said they used Instagram.

• Finally, there are almost 3/4th of the Americans using Facebook, close to about 6/10 people using Snapchat and Instagram. These visits are daily.

Since the most important and the highest percentage of social media users are the youths, it is important to check what they have been most checking on the internet. Based on this, the study has revealed that video content is what is most viewed by the youth and hat, therefore, it is setting the trend for content creation. Keeping all this mind, it seems a necessity to see the current trends that are being followed by the best digital marketing companies.

Important Trends in the Digital Marketing

Artificial intelligence (AI) has quite a broad usage and has impacted the digital marketing landscape and continues to spread its wings to soar above the industry sky. Although it is believed that technology is still in its infancy AI has placed itself as the new trendsetter.

For example, automatically driven cars have already come to existence and on sale, as a result of the advance seen in terms of AI. AI has been a keynote stricken by both Amazon a well as Netflix which have in-built Artificial intelligence features that help these two companies with the making of transactions and the recommendation.

Seeing that the potentials AI seems to put up, it will continue showing up in multiple marketing applications, which will include creating content, chatbots, digital assistants, face & voice recognition machines, and another highly niched out approach towards marketing. AI is expected to become the standard in terms of the marketing strategy due to its progressively more accurate aptitude to examine consumer behavior and then to turn into a move into a better and an increasingly more synergistic and tailored purchase experience.

Secondly, digital marketing has reached its peak in the form of personalized digital assistants. And the most well-known ones, Alexa and Google assistant have gained much fame, which is thus created that they remain well connected to the uses at a personalized level all day, every day in every aspect of the users’ lives.

Those who use these AI-driven devices in the future will be able to comprehend the evolution of these devices in the future. It is being speculated that these devices will, in the future; will recognize users’ voices (Note: Alexa 10 already does recognize voice) and will include more comprehensive Personalized services based on the analysis of data on consumer behavior.

Third, the evolution and development of Blockchain technology are also seen as an emerging trend in the digital marketing segment. In a business framework, blockchain technology can effectively serve to be an exceptionally successful means of avoiding fraud and guaranteeing security along with customer transactions all across roughly any given industry.

Having said that, one could use blockchain for functions such as brand-building programs and customer-loyalty programs. An example of this is particularly in B2B businesses when frequent and large dealings are the standard.

Final Verdict

These are some of the trends that seem to be emerging in terms of bringing the best digital marketing companies for SEO services in USA to great heights o glory. We can only hope that these have helped. In case you do have any questions, please do not hesitate to call on us.