For years, the SEO playbook was deceptively simple: acquire links, boost Domain Rating (DR)/Authority (DA), and cover as many keywords as possible. This approach created behemoth websites—the "digital department stores"—that ranked well due to sheer numerical strength.But the digital landscape is changing. Google, now powered by sophisticated AI like BERT and MUM, is moving far beyond simple keyword matching and authority scores. It is striving for perfect intent fulfillment. The era of the gene