What are the advantages of affiliate marketing to so-called merchants? Merchants are advertising companies that want to win new customers through the affiliate marketing campaign. You pay for so-called publishers to bring new visitors and potential customers to the company's website. In most cases, the cooperation partner then receives a share of the sale (pay per sale). The affiliates are partners who distribute the respective product on their own website and advertise it with banners or text ads.
Affiliate marketing offers merchants the chance to find new cooperation partners in a quick, inexpensive and uncomplicated way. In affiliate networks like affilinet in particular, there are a large number of niche websites, all of which can be considered as cooperation partners for the merchant. The merchant can find new cooperation partners in the respective networks. If you had to search for affiliates yourself, it would be very time-consuming and costly, so participating in an affiliate network is worthwhile.
Affiliate marketing is almost risk-free because, for example, affiliates can also be offered remuneration as a pay-per-sale. The affiliate will only receive a
link for payment if a sale has actually occurred. Based on the capital to be invested, affiliate marketing therefore offers a good return on investment. The merchant can freely define the commission amount. In the above case, costs only arise if sales have actually been generated.
Another advantage of affiliate marketing: Affiliate marketing is a predictable and manageable process. The potential of campaigns can be assessed very quickly. Merchant has various planning and calculation options available to reduce wastage.