All it takes to make a strategy obsolete or no longer relevant is a single update to the search engine ranking algorithm. Strong trends in the past years, however, shows growth in certain strategies which when implemented for your SEO then you are bound to see some satisfactory results from them. These may change with time, but at the moment and for a few years to come, implementing them will be worth the while. Here they are-:
Mobile search optimization
SEO strategy worth considering in 2019 is mobile search optimization. This has been necessitated by the fact that the number of people accessing the internet with mobile device is on sharp rise and is expected to grow further in 2019.
Optimizing for other search engines
Google is the industry leader as far as the search market is concerned. However, there are other search engines such as Yahoo and Bing whose influence in the market is beginning to be felt. Rather than optimizing for Google alone when doing SEO, it would pay also to optimize for the other search engines as well.
Increased focus on the social media
No successful SEO strategy will be complete without a well laid out social media plan. It is worth pointing out that most of the search engines are after great user experience and the actual value derived by visitors from the various web pages
Earn Links not Build Links
In the recent years, link building has been an important metric for the search engines in determining the rankings of any given website. Many webmasters used dubious means to get back links, and some even purchased the links to get better rankings.
Lilo suggest that to be safe with your SEO therefore, it will be proper to earn the links rather than actively get involved with building or buying them. All you need to have is a few links from high quality and relevant websites pointing back to your site.