Content basically includes a visual presence on the site- the text, graphics, and even links to other websites. One  should not use excess too much of  graphics because they are not search engine friendly plus heavy graphics normally put the users out when they get downloaded, especially over a slow network. Heavy graphics also leads in slow process of website and reaction time.

Thousands of articles, books, and forum entries are available on internet how to make your website search engine friendly, but ultimately, one rule stands above the rest- uniqueness, reality, high-quality, not duplicated content.

Higher the quality of your content, the higher the ranking you will achieve, larger the traffic you get and greater the popularity of your website. Search engines refers good quality sites in their index and search results.

Good, Relevant, fresh, and timely content is crucial in attracting visitors to your website. It helps in both draw traffic from search engines and create audience loyalty in return as well. 

Real fresh, unique and high quality content

When people visit a website for information, they want your unique spin on a topic. How is your material or content unique? Is that uniqueness obvious, and easy to find and to understand? Visitors want unique, high-quality site content. It is not only your home page content, but also all the linked-up pages should have useful and easily understandable and appealing content.

Now-a-days, search engines have become very smart and they are able to understand complete grammar and complete phrase. Therefore while ranking a page against other, the content available on a page is the only thing that matters.

Sites with duplicated, syndicated, or free content are get given red flags by the search engines. 

SEO Content Writing

Search engine optimization content writing also known as copy writing, involves the process of investigating keywords and information providing phrases which make up the actual content for a particular website presentation.

At the time of writing a web page content, here are the basic tips given below which will help you in keeping your content better and different than other content available on internet.

1.       Content should be directed for the specified targeted audience and viewers.

2.       Keyword density is strictly adhered as per search engine guidelines.

3.       The title used should be appealing, compelling your visitors to read on and want to know what you offer in your website.

4.       Use of advance and complex language will not be satisfactory to the viewers. Use small statements or paragraph to make your content more understandable.

5.       Keep your web pages short attractive and simple.

6.       Organize and distribute the content on the web pages.

7.       Split or divide your web page content also into short paragraphs and sentences. 

Importance of Having Great Content

It is not only SEO you need to think about. Many factors contribute to make your site popular.

1.       If your site is having something really unique, then people like to suggest it to their friends.

2.       There are other webmasters who like to create a link of your site on their websites.

3.       Your site visitors start trusting on your site and they look forward for the next content update and keep coming again and again.

4.       Therefore you are listed out by search engines, but net surfer will click only that page whose content snippet looks more unique and interesting. 

Conclusion

Making of content, which is unique and is having high-quality is difficult and time consuming. But in the end, the golden rule of SEO is that content is the boss. It is not just because of a search engine, but it is for your website viewers and visitors. A page which is read by people is better than a page that is read by dumb .So, write your content after a serious thought. Keep your title, keywords, link text, and meta tags up-to-date, unique, interesting and appealing.