UX (user experience) is all the negative and positive feelings experienced by individual users when they use any web applications. It allows website owners to provide a seamless browsing experience to visitors and encourage them to keep visiting their sites time and again.
In the arena of the E-commerce business website, UX helps
entrepreneurs to increase their sales and grow their businesses. Users don’t
like to visit unattractive looking E-commerce websites that are difficult to
navigate and slow to load. In such cases, they look for alternative websites.
Do you also have an E-commerce website? You can increase
your sales if you enhance its UX design elements. If really want to, then go
through some practical UX tips that would help you to increase the usability
and performance of your site greatly:
#1. Responsive Website
People are increasingly using different mobile devices
for online shopping. Therefore, all web-based businesses- especially E-commerce
sites- need to be responsive to mobile devices.
A responsive website automatically reshapes itself
according to the dimensions of the computing devices and offer the optimal
browsing experience to visitors.
Therefore, you should make your E-commerce site
responsive to mobile devices to increase the conversion rate up to a great
In case, you run Magento E-commerce site, you can make
use of a Magento extension to help your site’s pages appear prominently on the
mobile search results. This will help you to get more business flowing from
#2. Make Your Site Amazingly
People love to browse through websites that are fast to
load. If your site is slow, it can frustrate users and they may leave your site
and never come back again. Even Google cares about the user experience and prefers
fast loading websites.
It panelizes slow loading websites with a lower indexing
in its SERP, resulting in fewer business opportunities.
So, to make your E-commerce site faster you should take
all possible steps.
You can try some of the following key-points:
Use a reliable hosting company to run your
Delete all unused extensions/plugins.
Erase your site’s database from time-to-time.
Enable website cache and
Use a good quality CDN.
#3. Provide Site Search
There are many visitors on your website, who do like to kill
their precious time and energy to browse through the different pages of an
E-commerce site and look for the products they need.
If you provide the on-site search facility on your
E-commerce site, it will assist them to easily search for the desired products
in less time and complete their transactions quickly.
To increase the conversion rate greatly, you can also include
search option within a category. The auto-correct feature will also help buyers
to get accurate results related to their search terms.
#4. Online Chat Feature
As the Internet fluency among users is increasing day by
day, a large number of people now shop online. There are many individuals who
need live assistance to get rid of their concerns easily and complete the
In order to make such people loyal to your E-commerce
brand, you should add a live chat support service to your site.
This will help them to get the answer to their questions
in an easy way and buy the relevant products they require.
#5. A Well-Made Shopping
A shopping cart is an essential software, allowing
shoppers to easily view the products available for sale, look for the desired
products and select the products they need.
Based on their requirements, they can remove less
important products from the cart to accommodate their shopping budget.
The availability of a well-designed and secure shopping
cart on your E-commerce site can encourage shoppers to buy from you.
It also helps you a lot in many ways, such as inventory
management, shipping price calculation, etc.