The Internet is obsessed of traffic. How do you able to get them at least a part of it to your blog? You have been working continuously to maintain the quality of your blog, but when will you be blessed with better numbers on the analytics?
It’s not like that your blog gets traffic only when you are lucky. However, you can’t promote it carelessly or expect it to be read by large audience just by ensuring a hot topic. Only patience and systematic efforts will get you the traffic that you want. Take look at the following factors one by one, and you will be convinced that you can get a way to gain the desired traffic.
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” –Brian Clark
Also Read: Simple Twitter Tips to Drive More Traffic to Your Blog
1. Quality content
Obviously, the Quality Content is the basic requirement. So apart from regular study and proper research, latest topics and interesting treatment, get your content reviewed by professionals in order to make it free from error before sending it to the web. You will add more value to it by making it relevant. Also try to craft your content SEO friendly.
Google Analytics show you which of your topics are getting more traffic and audience, their place, language, and preferred devices. The blog topics they like will highlight the areas in which you are good enough and you will know where to focus for acquiring more audience.
Everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” –Demian Farnworth
2. Captivating headline
A headline is like a sneak-peak of a blog. The signboard to the shop a blogger has started. In this busy market, only a catchy headline can lead a reader to the display of blog he has created. A reader is generally looking for a problem solver, so titles such as ‘How to stay fit at the age of 60′, ‘10 ways to earn money online’, and ‘The Ultimate Guide to…something’ are the best titles to land them on your blog.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. –David Ogilvy
3. Visual bait
If content is the king, visuals are what make it kingly. The visual elements has importance of their own. Any information which comes with infographics will organically get more likes, shares, and resultantly more traffic.
Some of the most prominently engaging visual contents are:
-Quotes
-Current affairs
-Stats
-Questions
-Infographics
-Memes
4. Promotion
There are two ways by which a blog can be promoted: Organic and Paid.
Always attach the blog link to your email signature, under the organic promotion formula. Invite the receiver to read it. It is a good reminder as the receiver sees it with each mail you send, and sooner or later every receiver will click it. Mail others who you know would be interested in the topic. Then there is Facebook, Twitter, and other to regularly put up your link. If you are regularly interacting on various social forums, your blog will definitely get noticed.
Pay per click (PPC) services are the type of paid promotion, of course, gives you a wider and definite reach, but you need to decide wisely on who you want to read your blog, and strategize accordingly.
Read Also: 4 Reasons People Don’t Want to Read Your Blog
5. Bring in influencers
Try to include a big brand or involve an influential person’s quote with a back link to their names. State an example using their name. This will create chances of that person or brand promoting your blog, knowingly or unknowingly, in the process of their branding exercise, such as tweets or status messages.
6. Keep in touch
As blogging is an exercise on the internet, so you must regularly socialize on the internet. The most popular platform among them is Twitter. It is a place where you will find different categories of audiences, old and young, intellectuals and non-intellectuals. Tweet your posts there. You can also leverage an occasion by retweeting a past post. Make your content easily shareable. Facebook also bring you audience, but far less than Twitter.
7. Keywords
Keyword is one of the factor in promoting a blog. There are popular keywords, but big agencies are already struggling for it, so there is no point on wasting your time there. For you, the best bet is long-tail keywords– search phrases made of more than 3 keywords. They are focused, cheaper due to less competition, and are easier to target. See these examples:
Health food — health food plans for children below 8 years
Hot pot – electric hot pot car adapter
8. Frequency
It might feel boring and constraining, but publishing consistently brings results.” –Amy Harrison
Your audience require regular reminders of your blog. You can’t ping once in a while and expect people to promptly visit your blog. You need to decide how regularly you wish to write and stay committed to it.
9. Guest, guest
Bring a guest to your blog and be a guest on theirs. Visit others’ blogs. Be their guest blogger. Bring a guest blogger to yours. Your reputation will help them, similarly, theirs will help grow traffic to your blog. But never neglect the quality, at the same time. Be patient and careful. Also, beware of spamming as it attracts painful penalties.
10. Loading time
Loading time is a major factor that affects ranking for marketers. Since you are promoting your blog, you must ensure that it has a good loading timing. If the loading of a page is smooth it will provide a good user experience and brings a user back to the page.
Conclusion
There are no lines in the sand in the blogosphere except for those who draw those lines in an effort to get attention. –David Risley
No great blogger is awesome on his first day. He just keeps honing his blog writing skill, unfailingly follows rules he has learnt, and with his persistence, creates value that makes his blog awesome.
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