The importance of UX in SEO: User experience has become
an important factor of your SEO. Google declared that it will surely be one of
the main SEO ranking factors for 2017 and the years to come. The classic SEO is
not enough anymore as the leading search engine has been updating its ranking
Now the question is what is the link between UX and SEO?
Well, what is the main aim of having a website? Attracting visitors &
converting them into clients. To do so, you need something else than just a
well coded website. It is about creating a whole atmosphere and experience that
will drive visitor to where you want by generating their interests, translate
their requirements and thoughts and thus convert them.
UX is simply about how your visitors will experience your
site. If it is good, they will come back otherwise will not.
What is the aim of UX?
UX is all about converting visitors into clients with a
great experience on a website or with a product.
The role of UX is to:
improve effectiveness of off and on site
test and tailor experiences to target
help visitors find what they are looking for
turn visitors into returning visitors
How the UX and SEO works
As we know about on-page SEO (meta, keywords, images,
etc.) Now you need to focus on your user experience to optimize your website.
SEO and UX can be a winning couple if well organized:
Focus on designs that fit SEO principles:
create content for both visitors and search
maximise H1 and H2 titles
optimize menu names and functionalities, link
create a clear navigation path
provide focused product names and
Buttons or links with call-to-action should
be designed not for UX only but should link to content and page elements
optimized for SEO.
3) Focus on quality:While Google has been
rewarded links and keywords for its quality score, UX is play a vital role when
talking about quality websites.
It refers to:
Internal link structure
No duplicate content
Relevant and descriptive content
So, the conclusion is, UX is an important part of your
SEO tasks. The more attracting and optimized for users your website will be,
the more traffic and returning visits you will gain. That is undoubtedly not a
loss of time.