YouTube is testing a new method of limiting the notifications from channels that one is not frequently interacting with. This allows viewers to get clearance of all the notifications they do not require from the feed, and only alerts from accounts they actually follow are displayed. In this way, by giving priorities to the fresh and relevant updates, YouTube aims to improve the interface and the users’ interactions with content creators.

Highlights:

• YouTube is testing a feature that limits notifications from rarely watched channels.
• The system will prioritize alerts from frequently engaged channels.
• Users can still manually enable notifications for any channel.
• This update aims to reduce spam and improve content relevance.
• The test is currently rolling out to a limited group of users.

Another problem that YouTube’s new change solves is notifications. Some people are subscribed to some channels which they rarely open, and are therefore bound to receive notifications that may irritate them or annoy them. Thus, YouTube optimizes its system and keeps customers informed without overloading them with information. It is advantageous for both parties since the subscribers would be more actively notified when there would be updates.

For the content creators it may affect the reach of videos. Some less active channels might even experience a significant decline in the amount of notifications delivered to their subscribers. In return, YouTube thinks that this will make the content creators ensure that they develop other means of addressing their audience rather than using notification to make a lot of the audience to check out the contents they have posted online.

At present, the test has been rolled out to a limited number of people and will be expanded based on the feedback received. The policy of YouTube is to satisfy the audience and users while not harming creators at the same time. If successful, this feature would be another linked setting, defining how notifications operate in the platform effectively.