
Analysts say Huawei is seeing a lack of passion for the Mate 70 phones.
The latest Huawei top-range smartphones—the Mate 70 series—do not appear to spark excitement among the public, as several industry experts suggested. There is information according to which Huawei intended to present the Mate 70 as a top-of-the-line device featuring innovative solutions, but first tests show that it met only moderate success in key markets.
What’s Holding Back the Mate 70?
Analysts attribute the lack of passion for the Mate 70 phones to several factors:
- Incremental Upgrades: The Mate 70 series is not a revolution compared to the Mate 60, which was already quite a leap forward in the 5G field.
- Pricing Concerns: Like the phablets, the Mate 70 series is marketed as premium devices that include a price premium that potential buyers are not willing to pay because of the relatively small enhancements.
- Market Competition: Apple and Samsung remain competitors, offering advantages in the premium segment appealing to consumers with mature ecosystems, with which Huawei can barely compete after the US restrictions.
Consumer Sentiment
While the brand lovers are true to their support for the Huawei case, it is evident that the consumers’ enticement is not so much. Said forums bring out both those who are pleased with the build quality and performance but at the same time complain about the absence of bling.
Analysts Weigh In
Analysts agree that sanctions that limit Huawei’s access to more sophisticated chipsets and software have limited its ability to compete on the world stage. Although they have improvised the resolution of in-house substitutes, it seems a herculean task to recover its market in the global smartphone market.
What’s Next for Huawei?
Huawei could, of course, need to revise its model, insisting on offering value-added solutions that can distinguish its products from the competitors’ ones. Experts believe that the key to reigniting the passion of the consumer will be an innovation of great magnitude and the product to be priced competitively.
And for now, the Mate 70 series appears as yet another probe into the firm’s ability to weather a constantly intensifying market. As to whether it can recreate its past success remains to be seen.