"Creator AI," an artificial intelligence (AI) tool that Instagram is allegedly working on, is supposed to help influencers automate their direct communications with followers. According to reports, an AI-powered chatbot can imitate the behaviors and style of an influencer, enabling more individualized interactions with followers.

Highlights:

• Instagram plans "Creator AI" to aid influencers in automating interactions. 
• AI mimics influencers' style in direct messages, possibly expanding to post comments. 
• Meta's previous AI avatar experiments hint at broader AI application in social media.

The New York Times reports that Instagram, which is owned by Meta, is now testing this new function in its early phases. The "Creator AI" initiative is being introduced to well-known influencers who have a sizable fan base by the platform.

Initially, influencers' and their followers' direct messages (DMs) would be the primary focus of the AI capabilities. In the future, these AI features will reportedly be extended to post comment areas.

According to the New York Times, the social media network owned by Meta is reaching out to well-known influencers on the platform who have a sizable fan base to market its Creator AI initiative. The article stated that the initiative is presently in its early testing phases and quoted anonymous sources who were informed on it. When it launched, the original intention was reportedly to limit the AI capabilities to the influencers' direct messages, but in the future, it may also be expanded to include their posts' comments sections.

According to reports, the technology would let influencers send an AI chatbot to their direct messages, which will subsequently communicate with any follower that messages them. It is intended to alleviate one of the most common problems experienced by well-known content creators: replying to an excessive volume of communications. It is regarded as a missed chance to grow organic engagement on the account to not reply to them, and it might take a lot of effort to try to communicate personally with hundreds or thousands of followers each day.

As a remedy, the influencer's data—including posts, captions, comments, audio from Reels, and even communication history—will be used to train these AI chatbots so they can mimic the mannerisms of their texting style. It's been reported that influencers would be in charge of the dataset used to train the AI.

Meta has already experimented with artificial intelligence chatbots that mimic real people. The business unveiled AI avatars last year, which were self-governing AI chatbots modeled after well-known figures including musician Snoop Dogg, YouTuber Mr. Beast, and model Kylie Jenner. The massive social media company developed artificial intelligence (AI) characters that acted like actual people and managed their own Facebook and Instagram profiles.