Elon Musk, the owner of social media platform X, announced on Friday that the company will soon launch two new tiers of premium subscriptions. The new tiers will offer users more choice and control over their experience on the platform, and they are a sign that Musk is serious about making X a more profitable business.

• One tier will be lower in cost and will include all features but no reduction in ads.
• The other tier will be more expensive but will offer an ad-free experience.
• The introduction of these new premium subscriptions is a positive development for X users, as it gives them more choice and control over their experience on the platform.

Social media platform X which was taken over by Musk in October 2022, looking to boost its revenue by charging users and wooing back advertisers, who stopped buying ads after Musk fired most employees and disbanded the content moderation team

In a test case earlier this week, X started charging new users $1  in New Zealand and the Philippines to access the platform. New users who opted out of subscribing were only able to take "read-only" actions, such as reading posts, watching videos, and following accounts.

Other big tech companies have also experimented with a mix of ad-supported and subscription plans. Alphabet's YouTube has both paid and free, ad-supported plans, while Netflix's ad-supported plans are also chargeable, though at a smaller price tag.

It is unclear what the specific features and benefits of each tier will be, but the lower-cost tier will likely appeal to users who want access to all of the premium features but are not willing to pay full price. The more expensive ad-free tier is likely to appeal to users who are willing to pay a premium for a more immersive and interruption-free experience.

The introduction of these new premium subscriptions is a significant development for X. It gives users more choice and control over their experience on the platform. It also shows that Musk is committed to making X a more sustainable and profitable business.