
Yahoo will eliminate 20% of its personnel due to a technological industry layoff
Over 20% of Yahoo's 8,600 employees will be let go as part of a significant restructuring
The seasoned IT giant is restructuring its advertising division, which will lose more than half of its staff by year's end.
By the end of the week, the cuts will significantly impact close to 1,000 employees.
The latest major company to announce job cuts is Yahoo, as businesses battle a decline in demand, soaring inflation, and rising interest rates.
In addition, Yahoo, which Apollo Global Management has controlled since a $5 billion acquisition in 2021, could concentrate its efforts and expenditures on its core DSP, or demand-side platform, advertising business.
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Advertising Alterations
The company's endeavor to streamline processes in Yahoo's advertising division includes layoffs.
It comes when many advertisers have reduced their marketing budgets due to all-time high inflation rates and ongoing recession uncertainties.
The refocusing indicates the company's goal to avoid directly vying for dominance in digital advertising with companies like Google and Facebook's Meta.
"The new segment will be simply Yahoo Advertising," the official continued.
"We will prioritize support for our top worldwide clients and re-launch dedicated ad sales teams for Yahoo's owned and controlled properties, including Yahoo Finance, Yahoo News, Yahoo Sports, and more," the company said in a statement.
- Why are there job losses at the top tech companies?
- A warning for the larger economy is employment losses in technology.
As the once-reliable technology sector cut employees at the second-highest rate ever to prepare for a potential recession, layoffs in the US reached a more than two-year high in January, according to a report released on Thursday.
Following the epidemic, consumer and corporate spending are declining amid high inflation and rising interest rates. Businesses like Google, Amazon, and Meta are now attempting to balance cost-cutting measures and the need to remain competitive.
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According to chief executive Mark Zuckerberg, the recent layoffs at Meta were "the most difficult changes we've ever done at Meta." At the same time, Twitter lost roughly half of its workers after billionaire Elon Musk assumed control in October.