Google is frantically enhancing its search engine with features akin to the AI chatbot to counter the threat posed by OpenAI's ChatGPT.

We know that Google is upset with the AI chatbot ChatGPT. Still, a new CNBC article provides new information on how the search engine giant is reportedly planning its retaliation.

Also Read: ChatGPT Is a Stunning AI, but Human Jobs Are Safe

According to CNBC, Google employees are currently testing their own AI chatbot, 'Apprentice Bard,' which responds to inquiries in the same natural language as ChatGPT. 

The GPT series of AI language models, which ChatGPT itself is based on, is related to the LaMDA technology used in Bard, which Google develops. (Google has previously used LaMDA to enable comparable chatbot demonstrations at I/O, such as its dialogue with Pluto.)

According to reports, Bard has a significant edge over ChatGPT because it can discuss recent occurrences. In contrast to ChatGPT, which OpenAI cautions has 'Limited exposure to the world and events after 2021,' Bard is more current and can even respond to inquiries regarding Google's most recent layoffs.

According to CNBC, Google is also experimenting with different layouts for its home page, one of which substitutes question prompts for the 'I'm feeling lucky' button. This layout sounds a lot like ChatGPT's site, offering sample queries, available features, and constraints above a search or dialogue box.

Of course, these are only preliminary reports, and it's still being determined how Google will respond to ChatGPT. There are doubts about the usefulness of AI word embedding for search in general, particularly UI choices. 

The potential of these algorithms to mimic societal prejudices and prejudices, as well as the consistency with which they 'hallucinate' data—presenting erroneous information as truth—were some of the issues that Google itself identified in a report published back in 2021.

However, because the corporation issued a 'code red' in response to ChatGPT's emergence, niceties like 'factuality' might be overlooked in haste to keep up with rivals.

The fact that an AI could solve a single math puzzle correctly does not necessarily indicate that Google has solved the technology's enduring issue with the fabrication and deception of answers. Users most likely don't want to take the time to verify the accuracy of search results.

However, it makes it reasonable that Google would be on high alert given the announcement of Microsoft's recently extended multi-billion dollar agreement with OpenAI. One of the main rivals to Google in the search engine business is Bing, which Microsoft owns.

 Microsoft is planning to integrate an upgraded method of ChatGPT into Bing due to the new agreement.