JioCinema broke a previous record in digital viewership by topping TV viewership for the first time in India as the FIFA World Cup 2022 in Qatar comes to an end. A record-breaking 32 million viewers tuned in to JioCinema on the final day, which produced arguably the most incredible FIFA World Cup Final as Argentina won the trophy for the first time since 1986.

India ranks among the top digital watching markets for the FIFA World Cup 2022 with more than 110 million users of the material. According to the press release, India watched a whopping 40 billion minutes of the FIFA World Cup 2022 on Sports18 and JioCinema.

The rise of the app can be linked to Indian consumers' increasing propensity for viewing sports on connected TVs and smartphones. With a Hype Mode, a multi-camera view of the game, in-game trivia and statistics, and a Time Wheel that lets viewers relive an incredible moment, JioCinema improved viewers' live viewing experiences.
The event's ubiquitous availability on numerous OEM and CTV platforms, including Jio STB, Apple TV, Amazon Firestick, Sony, Samsung, LG, and Xiaomi, among others, contributed to its high level of digital viewership. 

According to Viacom18 Sports CEO Anil Jayaraj, 'We vowed to give customers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated.' The fact that Lionel Messi and Kylian Mbappe, partners at Paris Saint-Germain and the FIFA World Cup Golden Boot and Golden Ball winners, will now team up in Ligue 1 'demonstrates the power of digital and the preference viewers and fans have shown to consume their favourite events.'