What is bounce rate?
What is bounce rate?
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30-Nov-2020
Updated on 06-Feb-2025
Khushi Singh
06-Feb-2025Digital marketing together with website analytics relies heavily on bounce rate to determine the percentage of visitors who view one page and then depart without taking any further action. Users who visit these websites fail to perform actions like clicking links because they ignore all website features. When visitor numbers exceed 75% the site experiences a high bounce rate which may suggest problems with site content or general usability or performance issues.
How is Bounce Rate Calculated?
Bounce rate programmers use the following mathematical computation to extract the measurement.
Causes of a High Bounce Rate
How to Reduce Bounce Rate