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Khushi Singh

Khushi Singh

04-Feb-2025

Keyword frequency implies the number of times specific phrases or keywords occur in content pieces like articles blog posts or web pages. Search engine optimization (SEO) depends greatly on keyword frequency because search engines utilize it to identify page relevance for particular search queries.

Multiple appearances of the core keyword "digital marketing" should exist throughout your article about this topic. The successful integration of the keywords depends on more than their frequency of use and requires natural placement that maintains content meaning.

Industry professionals evaluate keyword frequency by comparing its occurrences to the entire document length. The calculation involves expressing keyword appearances as a percentage of total page words through multiplication by 100. The frequency of "digital marketing" in your 500-word article reaches 2% since it occurs 10 times.

Importance of Keyword Frequency:

  • The search engines view an elevated number of relevant keyword occurrences as positive to your SEO strategy because it confirms that the content addresses the specific topic.
  • Keyword stuffing affects both user experiences since excessive keyword overuse creates unnatural content which decreases the quality of users' experiences. The technical ranking systems of search engines give the highest priority to texts written in a human-friendly style rather than merely designed for search engine robots.
  • The correct percentage of targeted keywords serves as a tool to keep content focused on both the main topic and the users' search intent.
     
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