In my ajax call, I want to return a string value back to the calling page.
Should I use ActionResult or just return a string?
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You can just use the ContentResult to return a plain string:
public ActionResult Temp() {return Content("Hi there!");
}
ContentResult by default returns a text/plain as its contentType. This is overloadable so you can also do:
return Content("<xml>This is poorly formatted xml.</xml>", "text/xml");