Are you considering giving your company website a bit of a makeover in 2020? If so, you may be wondering what web design trends are awaiting web designers from around the globe. While it is not essential to identically replicate these trends, they can provide you with a great starting point from which to craft your own unique design.

Here are the top four trends that you should be aware of going forward.

Bright yet minimalistic

Minimalism has been a dominating trend for a while now – and not just in terms of web design. Unsurprisingly, is it set to continue its reign throughout 2020 and beyond. The only difference is that next year, the focus moves away from safer shades and black and white palettes to more vibrant and daring colors that grab attention and re-emphasize a brand’s personality. Ultimately, the navigation of the website should be simplistic, while the design aspects should be daring and eye-catching. This sharp contrast is sure to get your company noticed within the digital sphere.

Animations and dynamic illustrations

Gone are the days where stagnant imagery was enough to get the job done. Nowadays, it is all about adding life to every web page in any way possible. Think animations, bold mouse over effects and dynamic illustrations and GIFs. All of these creations move around and add that extra ‘x-factor’ to your website which could help it to maintain the edge over competitors’ websites.

Just be careful that these ‘living’ images do not take too long to load. At the end of the day, it doesn’t matter how stunning and visually impact your website is if its functioning is lacking.

Hand drawings

There is something to be said about stock photography. It is convenient, affordable, and easily sourced, hence the reason why so many companies make use of it. However, stock imagery is quite simple to spot and takes away from the personalization of a website. This is why many business owners have started moving onto taking their own unique photographs or hiring a professional photographer to do it for them.

2020 takes this one step further with many a web design company such as MackMedia working with illustrators to create special, ultra-exclusive hand drawings for their clients’ websites. You are likely to see this trend popping up quite regularly when you browse the internet – be sure to take note of how much of a difference it makes to the site's overall appeal.

Remember, no matter how many web design trends you experiment with, it is always important to stay true to your company's personality. A good quality web design company can help you to find a relevant web design that is certain to make the investment worth every cent.

‘Disorganized’ layouts

This does not refer to poorly made layouts, but rather layouts that steer clear of the boring grid-format, obsessively orderly approach to creating a website. Disorganized or asymmetric layouts add interest to each web page and will leave the visitor subconsciously looking for more. You will often find that your bounce rate decreases quite substantially when you implement a layout that deviates from the expected.