There is no two ways about it. If it comes to our collective decades-long love affair with Apple, the bloom is off the rose and the water from the vase is starting to smell. To illustrate the point, here's a smattering of the bad press
Apple obtained in 2017:
What gives? I think we have fallen out of love with Apple because:
We miss Steve Jobs... quite awful.
Our love for Apple was tied into the rags-to-riches, prodigal son saga of its co-founder Steve Jobs. Much of the delight we felt for Apple's product was visiting them through Jobs's proud, defiant eyes. Today's Apple announcements feel like a rock concert without the renowned front-man. Apple without Steve Jobs is similar to Queen. Cook and his team play with the old, familiar tunes but it's simply not the same.
Businesses with visionary founders frequently lose their advantage after the creator's death. Disney, for instance, declined for a production while its Walt-picked executives put plan employing a"What would Walt do?" touchstone. Similarly, Apple appears to be implementing a 2011 snapshot of Steve Jobs's vision as opposed to doing what Jobs would likely do if he were alive today: choose the business in an entirely new direction.
Americans (and everybody else, I guess ) loves to root for the underdog. For decades which has been Apple, the scrappy computer company that even the combined might of Microsoft and IBM could not crush. These days, however, Apple enjoys the maximum market cap of any publicly-traded inventory and far from an underdog, acts like an overlord, like as it throttled down the CPU rates on elderly iPhones.
Talking of overlords, they always lust for a monumental palace to highlight their superiority to us mere mortals. The Sun Kings of France had Versailles, the Ceausescu's of Romania had the Parliamentary Palace, the Kims of Korea have the Pyongyang, and the moguls of Apple have the monstrosity Called Apple Park. It has a visitor centre where the hoi-polloi (that's me and you ) can marvel at Apple's brilliance they should get into producing something like a doorbell camera. Not exactly"adorable" stuff.
While Apple's hardware products and packaging are as cleanly well-designed as ever, its applications... not so much. Apple's own programs are nothing to write home about and recent releases of iOS and OS X have bug-laden. While OS X feels glossy compared to the gawky Windows 10, OS X is starting to feel sclerotic, suffering from the feature creep and a design that dates from way back in the 20thcentury.
One of the things we adored about Apple was the simplicity and ease of use of the Macintosh. Indeed, lots of us fell in love with the iPad for much the same reason. Nevertheless, it is neither simple nor easy to buy, carry, learn and use two different devices. If a mouse was supported by the iPad, there would be little need for MacBooks. As opposed to kill their cash cow, Apple continues to force feed its milk .
7. Social irresponsibility.
Apple has $268.9 billion in cash and marketable securities, over $250b of that it is holding beyond the U.S.. As the result of the Donor Relief Act of 2017 (aka the Trump tax cuts), Apple can now bring that money back to the U.S. in a 15.5% as opposed to 35% tax rate. As opposed to investing in manufacturing plants and jobs in the U.S., however, the organization is planning a enormous stock buyback. While the 1 percent is no doubt observing, for the rest of us it is Thanks for Nothing, Tim.