You need to build high-quality backlinks if you want your website to rank better in search results.
For a long time, backlinks have been one of the primary factors most search engines, especially Google, use to rank pages and websites.
But not all links are good for your site’s search rankings. There are several factors a search engine like Google considers before analyzing the value of your backlinks.
- Site authority
- Site relevance
- Whether the link is embedded inside the body of the content or in sidebars or the footer section
- Anchor text used to link
- Whether or not the link is a do-follow link
These factors can also help you determine the quality of your backlinks and decide whether they are worth building.
How can you build links that can help boost your search rankings?
Read on to learn about some of the most effective link building techniques you can use.
1. Create Linkable Assets
As the name suggests, linkable assets are content pieces published on your site that are worth linking to. They offer valuable insights that your target audience might consider worth referencing or citing.
Why should you create them?
Besides helping you attract quality backlinks, linkable assets can also strengthen your authority and increase your search visibility.
How can you create linkable assets?
Consider your audience, their problems, and how you can help solve them. Then, create useful content that is either entertaining, educational, or helpful.
Examples of linkable assets include:
- Short video series
- Free tools
- Rankings or award lists
- Original research
- In-depth guides or tutorials
Once you’ve created them, let the right people know about them and ask them to share your content and resources. You can pitch your content to publications or promote it on social media platforms and other ad networks. You can also use various social media automation tools for the best results on social media marketing.
However, ensure you create high-quality content with well-designed graphics that stand out. You can use digital marketing tools to design your videos, images, infographics, and presentations.
2. Leverage Strategic Guest Blogging
Guest blogging offers numerous benefits, though it was declared dead back in 2014. If done right, it can help you improve your domain authority through high-quality backlinks.
However, there is a catch:
Your content has to educate people or raise awareness about your company or products. It should not be stuffed with too many keywords, duplicated across websites, or written without proper research.
If your content is not up to the mark, you can have to face the wrath of Google.
Image via Google
To be on the safe side, here are a few tactics you can use:
- Find a website operating in your niche or industry.
- Ensure they have a similar audience as yours.
- Ensure they generate high engagement.
- Ensure they have a robust content distribution strategy in place.
How can you identify a high-quality guest blogging website?
When choosing guest blogging sites, you should consider:
The keywords they rank for
- Their link profile
- Their domain authority (DA): The higher the DA, the better their reach and authority
- Their social media presence
- Whether they allow exclusive guest posts only or anyone can contribute
- Whether they allow do-follow links
Once you’ve got a list of potential guest blogging sites, prepare a pitch to reach out to them. Your email should showcase your interest in publishing content on their site and outline how it will benefit their audience. If the editors approve it, you are good to go.
However, if they fail to reply to your pitch within a few days, you should follow up with them. You can also use an email automation tool to create automated email workflows based on specific triggers.
While sending pitch emails, you should personalize each email for the recipient.
3. Reclaim and Reposition Links
Over time, due to reasons beyond your control, links can be broken or lost. The website’s editor might update their content and remove your link or the page may have had a 301 or 404 redirect.
For whatever reason this happens, you need to reclaim these backlinks.
The easiest way to find lost and broken backlinks is to use SEMrush or another alternative backlink audit tool.
Once you identify a broken link, you should:
- Reach out to the site owners and request that they re-add your link.
- If the broken or lost links are on your site, redirect them to other suitable pages or republish the original page.
- If you find a broken outbound link on a site you guest posted on, reach out to the site owner and request that they add the link to an updated content piece on their site.
What about repositioning?
Analyze backlinks to find those links that direct to your homepage instead of relevant internal pages on your site. These internal pages could be relevant content pieces or the products/services you offer.
Reach out to these people and politely request that they link to the relevant internal page. You can explain that people who click on the link and visit your homepage will not see content related to what they’re looking for. And this can ruin their experience.
In most cases, the site owner will be kind enough to change the link to direct readers to the exact landing page.
Start Effective Link Building Today!
Building links the right way can drive search engines to give you a higher ranking. It can also make it easier for your target audience to find your content.
Link building can help your content reach an entirely new audience and probably expand your fan base. Leverage all of the link building strategies discussed above to boost your traffic, rankings, and conversions.
Are you ready to successfully build backlinks to your site? Do you have any other techniques you can swear by? Please tell us below.