Backlinks are an important element to calculate your website’s position on a search engine results page (SERP) among 100+ items, Google’s search-engine algorithm considers. That's why they're important. But achieving a bunch of strong backlinks through ethical SEO tactics might be challenging for a professional content developer.
5 tips for high-quality backlinks
Obtaining high-quality links may seem to be little bit difficult task. But smart marketers know that there are methods to acquire high-quality backlinks. These methods are time consuming, and then require even more time to boost your site’s position in the SERPs. That won’t happen overnight. But these methods are both proven and ethical to give results, help in increasing your backlinks as part of an overall SEO strategy.
Tip 1: Review your current backlink profile.
Spend some time to review your domain’s present backlink profile. The previously mentioned Ahrefs is an industry standard tool that provides a plethora of information, but there are many others to help you identify your site’s link profile and domain authority. They include Majestic, Moz, Small SEO Tools and many more.
Maintain a spreadsheet on your computer, to record your site’s current link profile. You’ll need this to track your progress from time to time and your efforts on your backlinks profile.
Record your site’s present backlink profile in your folder or spreadsheet. How many links do you possess? From which sites are they redirected? Visit some of the sites among them to view their quality. Check authority and ranks of that websites. Which content is attracting links, and can you get revenue on those keywords?
Tip 2: Create a list of your top posts and keywords.
You have to give websites a valid reason to link into your posts. Relevant, engaging, unique and authoritative content forms the backdrop of all inbound linking activities. Go through your current working website and maintain a list of your most reached and read articles and keyword phrases that bring in the highest traffic levels. You can use these parameters as a springboard for your backlink development efforts.
Tip 3: Add long form content to your site.
Long form content, can be defined as content over 1,000 words, and attracts backlinks. In a study, the average words that a Google first page search result contained are approx. 1,889 words. Find out the good content on your own site now that can be expanded into online guides or eBooks or longer pieces. Add images with your content, too. Another study stated that pages which rank well have at least one image in it.
Tip 4: To start a guest posting effort, prepare a list of websites that you’d like to link into your site:
Guest posts enable you to add natural backlinks to your website from a large number of sites. You pitch an original topic to a webmaster, and if he/she likes it, you submit your post. In exchange for the content, the webmaster links to your site. It takes time to develop content for other sites, so prepare yourself or hire a freelance writer to create guest posts for you. Don’t reuse existing content or use duplicate posts that can hurt both your SEO efforts and the site you’re targeting.
Use your collected data on spreadsheet to develop a list of websites that you’d ideally like to link into your site. Add the contact information of the webmaster to your spreadsheet.
Tip 5: Post your best content to websites:
Another strategy to obtain backlinks is to contact the webmasters through e-mail among your target list websites with a target to link into your content. If the content is good enough or relevant enough to their sites' target audience, they may accept your request. Provide them with anchor keyword phrases you’d like to have linking into your site, and be patient. They may take long time to respond.
Obtaining high-quality backlinks is a task that takes much time and effort, but there is always a scope to improve your backlinks profile. Backlinks remain an important component of how the search engines calculate your site’s position on SERPS.
Do comment, if you have any of your tips in the comment box and don’t forget to share the post.