Customer research has proven time and time again that businesses need to focus on brand image if they want to maintain their customer base. First impressions really do count, especially in today’s competitive retail landscape. Whether you decide to invest in bespoke uniforms to make your employees instantly recognisable, or offer tailored employee training courses, the results are worth the investment. This article will explore how businesses across a variety of industries can boost their brand image and reap the financial rewards.
First impressions count
According to customer research, nearly 80% of all adults in the UK say that a good customer experience reflects well on the business and would encourage them to repeat their custom. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.
It’s important that you don’t let this stop you from delivering great customer service, however. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement.
If the service is good, research shows that 48% of consumers would become brand loyal after their first purchase. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; so if your first impression is worthwhile, it could lead to additional business. But how can you make sure that your customer service stands out from your competitors?
The importance of uniforms
Businesses can benefit greatly from uniforms. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc). By having a uniform rather than just a generic dress code, you will spend less time monitoring what employees are wearing on a daily basis which otherwise could become extremely costly. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them.
Aside from uniforms, your company should be developing the skills of your employees to ensure that they deliver the best customer service possible in your business.
As well as introducing uniforms, your company may want to think about developing your team in order to boost their customer service skills. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.
Your employees are key to the successful running of the business. Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service? Remember that good customer service is vital to the success of your business. Do it right.