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How important is Sales Force Automation for Logistics?

How important is Sales Force Automation for Logistics?

Amit Halder1192 28-Oct-2019

Logistic basically deals with the transportation of raw materials to a factory or finished products across multiple locations. There is no denying the fact that logistics plays a big part in any business. In fact, the sales force is the nucleus of any logistic department. A vast majority of the companies dedicate a considerable amount of time only on this process. Nowadays, the basic foundation of logistic workflow is incorporated into a sales force automation app which deals with all the little elements associated with logistics ranging from delivery management to inventory management.

Application of Sales Force Automation in Logistics  

A sales force is the heartbeat of any logistic program. A sales force automation (SFA) is not just about dealing with the regular needs, it goes far beyond. Especially, when it is logistics, sales force automation is expected to provide a comprehensive solution to all the aspects related to the process.  

Taking the big picture under consideration, a sales force automation app is the perfect example of how technological advancement has simplified human effort by saving time and simplifying the entire process by giving it a proper foundation. The blend of data analytics, artificial intelligence, and reasoning brings in the much-needed diversity in the entire process. It also accounts for customization which is a big plus as foundation and operation vary from organizations to organizations.  

This also helps us to understand the essence of Logistics Management. There is no debate about the fact that Logistics Management is quite an important part of supply chain management which controls, gives shape, and controls the entire system. The main objective of a good SFA in Logistics is to simplify and control the entire flow between different points.  

An efficient SFA model strikes the right blend with the 2 chains – demand and supply by visualizing, optimizing, and analyzing the entire flow from different sections. In the case of inbound logistics, the main aim of SFA is to control the entire process which revolves around the arrangement of material, equipment, purchase of raw materials, and transfer of raw materials. In case of outbound logistics, an SFA streamlines the entire process by bringing everything ranging from storage, inventory management to delivery to the end-user, under one banner. It makes the entire logistic process simple and devoid of any unnecessary hassles.    

How useful it is?  

A salesforce automation app performs a multitude of essential functions. It is packed with a variety of features which makes work simple.  

This is how it helps:  

  1. Order Management – This is one of the primary functions of a salesforce app. Logistic deals with orders – both inbound and outbound. The main work of an SFA is to streamline this process. Under normal circumstances, warehouses are spread across a variety of locations. An SFA also maintains a database and all the data related to inventory can easily be updated. As a result, business owners can get all the real-time information related to stock, delivery status, and more in their device screen.  
  2. Saves Time - A sales force is packed with a lot of people working in different locations. It becomes very difficult to convey particular information. No calls, no emails, keep everyone on the same page by using SFA. It instantly notifies the sales team. No confusion and simple solution.  
  3. Resource Management – There would be a lot of employees working on the field and it is very difficult to keep a check. MIS and graphical representations along with real-time tracking make it very simple to determine real-time productivity and helps the management to provide instant feedback.   

A Few Words to End With  

Technological advancement has bolstered business process by making work simple. And a sales force automation app is the perfect example of it.

It simplifies the entire process by bringing everything under one banner.  


I am a technical writer over 3 years of experience in Digital field,I spend a majority of time reading blogs from sites like SEJ. Neil Patel is my favourite writer and I tend to seek inspiration from his writings.

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