Competitor Targeting has become a crucial aspect when you are advertising on Google. Google Adwords management company are increasingly challenged by getting visibility on top of the page within the limited space of ads, thus creating a highly competitive advertising landscape. Google Ads is more than just about showing the ads and also about showing it at the right time & top position. Multiple advertisers can have common goals to run the ads & this can make the Ads auction more competitive. Due to this, even if your Ad will show when a user enters a valid search query, the ad position can be low in some instances. Google Ads advertisers need to learn to adapt to the competitive landscape and smart AdWords functionality. Here are some competitor targeting strategies that you can use to outrank them & increase your impression share from your competitors:
Auction Insights Report
Using the Auction insights report, Advertisers can analyze their ad performance with other advertisers participating in the same auction. You can make strategies related to your campaign budget & bid to outrank other competitors. This report will provide an enhanced statistics view for search & shopping campaign.
Auction insights report provide some different statistics data for both Search & Shopping campaign such as:
Overlap Rate: This metrics will provide the option to how often your ad received impressions at the same time as others for the same keyword. Impression Share: Percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Average Position: What is the average position of your ad compared to other domains participating in the auction Position Above Rate: The important key metrics that define how often your competitor’s ads were at the higher position than yours when you both have impressions. Top of Page Rate: This metric shows how often your & other competitors Ad was at the top of the page, above the organic results. Outranking Share: This metric defines how often your ad got a higher ranking than another advertiser’s ad in the same auction, or if your ad has shown but theirs did not.
Read the full blog: https://www.oodlesmarketing.com/blog/google-ads-competitor-targeting/