--- title: "Outrank Your Competitors with Google Adwords management company" description: "Competitor Targeting has become a crucial aspect when you are advertising on Google. Google Adwords management company are increasingly challenged ." author: "Oodles Marketing" published: 2019-07-25 updated: 2019-09-07 canonical: https://www.mindstick.com/articles/157067/outrank-your-competitors-with-google-adwords-management-company category: "online marketing" tags: ["ppc", "google ads management company", "google adwords management company"] reading_time: 2 minutes --- # Outrank Your Competitors with Google Adwords management company ![Outrank Your Competitors with Google Adwords management company](https://www.mindstick.com/mindstickarticle/8cf25f95-9431-4f60-a78f-50cf2ba1111a/images/1b98a3a7-7740-4f22-bb22-f0a06ffc2b2b.jpeg)\ Competitor Targeting has become a crucial aspect when you are advertising on Google. **Google Adwords management company** are increasingly challenged by getting visibility on top of the page within the [limited space](https://answers.mindstick.com/qa/113138/how-is-hydroponic-farming-being-used-to-produce-food-in-urban-environments-with-limited-space) of ads, thus creating a highly competitive advertising landscape. Google Ads is more than just about showing the ads and also about showing it at the right time & top position. Multiple advertisers can have common goals to run the ads & this can make the Ads auction more competitive. Due to this, even if your Ad will show when a user enters a valid [search query](https://www.mindstick.com/forum/160075/what-is-an-sql-search-query-and-how-is-it-different-from-a-regular-sql-query), the ad position can be low in some instances. Google Ads advertisers need to learn to adapt to the [competitive landscape](https://answers.mindstick.com/qa/105818/how-to-assess-the-competitive-landscape-of-a-company-before-investing) and smart AdWords functionality. Here are some competitor targeting strategies that you can use to outrank them & [increase your](https://www.mindstick.com/blog/63871/how-to-quickly-increase-your-web-traffic) impression share from your competitors: \ Auction Insights Report Using the Auction insights report, Advertisers can analyze their [ad performance](https://answers.mindstick.com/qa/106072/how-to-use-facebook-ads-manager-for-comprehensive-ad-performance-analysis) with other advertisers participating in the same auction. You can make strategies related to your campaign budget & bid to outrank other competitors. This report will provide an enhanced statistics view for search & shopping campaign. Auction insights report provide some different statistics data for both Search & Shopping campaign such as: Overlap Rate: This metrics will provide the option to how often your ad received impressions at the same time as others for the same keyword. Impression Share: Percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Average Position: What is the average position of your ad compared to other domains participating in the auction Position Above Rate: The important key metrics that define how often your competitor’s ads were at the higher position than yours when you both have impressions. Top of Page Rate: This metric shows how often your & other competitors Ad was at the top of the page, above the [organic results](https://www.mindstick.com/forum/156268/what-are-organic-results). Outranking Share: This metric defines how often your ad got a higher ranking than another advertiser’s ad in the same auction, or if your ad has shown but theirs did not. \ Read the full blog: https://www.oodlesmarketing.com/blog/google-ads-competitor-targeting/ --- Original Source: https://www.mindstick.com/articles/157067/outrank-your-competitors-with-google-adwords-management-company Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.