As the black hat SEO is easily recognized by the Google algorithms and is also penalized, a drastic change has been seen in Search Engine Optimization. Now, the new SEO trend has come up in the digital market and it is working like anything, believe it or not. The trend of Guest Posting isn’t new but yes, is one of the important parameters to rank your brand ahead on Google.

It is simply the best legal and promotional campaign you can do to make your website reach to millions. Though, there are certain rules and regulations that is to be firmly maintained so as to jump off the bar in the SEO and Guest Posting world. Let's understand 'Where to', before going 'How to' aspect of Guest Posting.

Where to Guest Post?

Certainly, every author and the brands are trying to post their articles on highly popular blogs like INC, Fast Company, Forbes, Entrepreneur, HuffingtonPost, Vulture, Business Insider, The New York Post, Washington post, Fortune Magazine, Mashable, The Wall Street Journal, Search Enginer Journal, The Guardian, , BuzzFeed, Life Hacker, ContentlyBBC, and many other blogs whose one backlink can make a revolutionary impact on the business profile. The original question was where to post as a guest author to make it helpful for SEO.

One of the exciting thing about guest posting is that it should be done on a reputed brand as per the Google. You can't submit guest posts on blogs whose Alexa Rank is above 5 lakh or whose authority in social media is almost negligible. Our main focus on the guest post is to showcase our website through their blog page. The brands which have alexa rank 0-50k are tough to reach, but the blogs with 50k-100k are easy to reach. Though, both the categories are to be approached simultaneously.

'The Descending approach of Guest Posting' can be applied effectively here. That means Forbes will not approve your profile and article if the brand or the author is not e-visible on Google so you should start if from the last and make your profile/brand stronger and popular. The more articles your brand is featuring on various other blogs, the more redirection your backlinks will get. This will be very remedial and beneficial for SEO purpose.

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The good thing about this approach is that you can put your brand website out of the article and sometimes inside too. Your profile will have a URL of your own company’s website, but sometimes you can insert your brand website or article posted in your blog into the Guest Posting article. Well, only if it's approved, then, it’s a bonus.

How to Guest Post?

As it is already stated, it may not possible to go for the above listed high authority sites directly but for doing that magically, it is necessary to go up step by step. Just as I had any profile but then I guest posted on Business2Community, Tech.co; this gave me a chance to do a guest post on business.com, inc42.com, and e27. This all profile became the bases when I tried on Entrepreneur.com. And eventually, to sum it up, I made a gentle approach to HuffingtonPost as till then, I have had a reputable profile on Google. My own company website has now has the lawful emblem to be broadcasted globally.

There are certain guidelines that need to be followed. Here are few fruitful ones:

·         In start, the guest articles, the articles shouldn't look promotional, and to nowhere it should redirect to your personal brand.

·         Always try to include the high authority blogs sources and links in the articles. This will be fruitful when you try the same high authority blogs for Guest Posting.

·         The best thing about Guest Posting is to target some specific keywords that would rank on Google. Make the URL and your keyword attached and together for every profile for guest post.

·         Make your article more than 1000+ words as it will be filtered out automatically in the respective blogs' newsletters and magazines.

·          The article must always have a center of attraction and no generalized and incomplete information.

·         Never try to bore the readers writing irrelevant content in the beginning and ending; the middle space can be used for detailed explanation.

So, knowing the techniques, meant to apply. Try out these techniques of Guest Blogging and do share your experiences.

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